河南卫视《梨园春》的栏目特色研究

发布时间：2018-04-01 14:07

本文选题：河南卫视　切入点：梨园春　出处：《河北大学》2010年硕士论文

【摘要】： 通过《梨园春》的发展成长历程,追溯《梨园春》能在戏曲栏目市场整体下滑的背景下能走红的文化渊源、理论可行性来揭示《梨园春》的辉煌点支撑何在,并在此基础上分析成功的创新因素组合。河南卫视的电视戏曲品牌栏《梨园春》以丰厚的地域文化资源作为起点、以草根娱乐草根作为卖点、其间穿插着“过足瘾”的“游戏规则”与深得民心的“亲民形象”、辅之原汁原味的戏曲盛宴和戏曲与电视结缘的审美特征的成功运用。它提供的平台使受众在广泛的参与中获得了物质的、精神的满足乃至社会地位的改变。正是《梨园春》在内容形式上、风格上、以及媒体营销策略上创新和突破,其因素综合长期磨合发生作用才打造了这样一个知名的文化品牌。当然,《梨园春》栏目也并不是没有瑕疵的。面对学界和业界大力对《梨园春》的欣喜与赞扬,我们要清醒地看到,虽然栏目已经进入成熟期,迄今为止栏目发展尚不完善,内涵还有些单薄,加上盲目的改革,甚至在某种意义上可以说正在滑向畸形发展的路上去。它的问题表面上主要存在于赛事规则多变、娱乐化倾向、广告泛滥、传播内容的单一,“和谐”理念的缺失、少儿擂台的成人气息浓厚等方面。深层上分析是过度的商业介入和栏目在拓展时的理念存在严重缺陷,这种潜在的不利局面理应及时给予作出严肃的思考。试问:在大众传媒更迭纷呈的高科技时代,在多元文化“乱花渐欲迷人眼”的社会,老观众是否还会继续买《梨园春》的账?是否还会一如既往地畅游在《梨园春》为他们搭建的戏曲竞技平台上?《梨园春》曾经给了戏曲栏目一个春天,目前为止这个春天还在延续,但如此放任发展下去,真的无法预料《梨园春》的“春天”还会有多久。所以说,如何真正地承载起“弘扬民族戏曲文化艺术”的任务,如何放宽视野,探讨中国传统文化的传承路径仍是一个值得提上日程的问题。
[Abstract]:Through the development and growth process of "Li Yuan Spring", tracing back to the cultural origin of "Li Yuan Spring" which can become popular under the background of the overall decline of the opera column market, the theoretical feasibility is to reveal where the brilliant point of "Li Yuan Spring" is supported.On this basis, the successful combination of innovative factors is analyzed.Henan Satellite TV's TV opera brand "Li Yuan Chun" takes rich regional cultural resources as the starting point and grassroots entertainment grass root as the selling point, in which the "rules of the game" and the popular "pro-people image" are interspersed.The successful application of the aesthetic characteristics of the traditional Chinese opera banquet and the connection between the opera and television.It provides a platform for the audience to gain material, spiritual satisfaction and social status change in broad participation.It is in the content form, style and media marketing strategy that "Li Yuan Spring" has been innovated and broken through, and its factors have combined the long-term running-in effect to create such a well-known cultural brand.Of course, the "pear garden spring" column is not without flaws.In the face of the joy and praise of the academic community and the industry, we should soberly see that although the column has entered a mature period, so far the column has not developed well, and its connotation is still a little thin, coupled with blind reform.Even in a sense, it can be said to be sliding to the abnormal development of the road.On the surface, its problems mainly exist in the following aspects: changeable rules, entertainment tendency, overflowing advertisements, single dissemination of content, lack of harmonious idea, strong adult atmosphere of children's ring, etc.The deep analysis is that the excessive commercial intervention and the serious defects in the idea of expanding the column, this potential disadvantage situation should be given serious consideration in time.May I ask: in the hi-tech age when the mass media are changing, and in a multi-cultural society where "flowers are becoming more and more attractive", will the old audience continue to buy the "Li Yuan Spring" account?Will you, as always, swim on the competitive platform of opera built for them by "Li Yuan Chun"? "Li Yuan Chun" once gave the opera column a spring. So far, this spring has continued, but it has been allowed to develop so freely.I really can't predict how long the spring of the pear orchard will last.Therefore, how to truly carry forward the task of "carrying forward the culture and art of national opera", how to broaden the vision, and how to explore the way of inheriting Chinese traditional culture is still a problem worthy to be put on the agenda.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G222

【引证文献】