明星代言虚假广告的法律规制

发布时间：2018-04-02 04:21

本文选题：代言人　切入点：虚假广告　出处：《西南政法大学》2009年硕士论文

【摘要】： 明星代言虚假广告的民事赔偿责任是我国广告立法中的薄弱环节。近年来,随着虚假广告宣传的假冒伪劣产品不断被曝光,消费者愤怒地将生产假冒伪劣产品的生产厂家,发布广告的广告经营者和卷入该类违法事件的代言人一并告上法庭。本文就是在广告业发展中出现诸多问题这一背景下探讨明星因代言虚假广告而对第三方(主要是不具有契约关系的消费者)承担赔偿责任的问题。本文由四部分组成。第一部分,介绍了明星代言虚假广告我国的立法现状。分析了明星代言虚假广告的表现形式,即虚假性陈述和虚假性表演。阐述了明星参与代言虚假广告的动因,法制的不健全、自律组织机制的不完善和对明星缺乏监督措施是其主要原因。最后指出了明星代言虚假广告的危害性。第二部分,考察明星代言虚假广告对消费者承担的是合同责任还是侵权责任,讨论契约和侵权责任对第三人保护的理论。结合广告信息服务的特点,讨论明星对第三人责任的法理基础。第二部分的第三小结在明确了明星责任是侵权责任的基础上对明星代言虚假广告责任的构成要件中归责原则、因果关系、损害赔偿等构成要件进行了说明,同时也分析明星在代言活动中的免责事由。第三部分,从大陆法系、英美法系等不同国家的法律规定中探寻我国界定责任性质的最佳选择。着重分析了以美国为代表的英美法系对明星代言的规制,即通过广告立法、自律组织、消费者监督的综合治理模式对代言进行监管。以法国为代表的大陆法系通过公益诉讼制度的建立,监管制度的完善等制度设计杜绝虚假代言。第四部分,在明确明星责任是侵权责任的基础上,通过对英美法和大陆法系的考量,最后回归本土反思现状,提出明星对第三人责任的立法建议和其他相关配套制度设想,以期为我国今后的相关立法工作提供些许参考。
[Abstract]:The civil liability of star-endorsing false advertisement is a weak link in Chinese advertising legislation.In recent years, with the constant exposure of fake and shoddy products, consumers have angrily sued the manufacturers of fake and shoddy products, the advertising agencies that publish advertisements and the spokesmen involved in such illegal incidents.In this paper, under the background of many problems in the development of advertising industry, this paper discusses the issue of star's liability to third parties (mainly consumers who have no contractual relationship) because of false advertising.This paper consists of four parts.In the first part, the author introduces the legislation status of false advertisement on behalf of star.This paper analyzes the expression forms of false advertisement of star endorsements, that is, false statement and false performance.This paper expounds the motivation of star participation in false advertisement, the imperfect legal system, the imperfection of self-discipline organization mechanism and the lack of supervision measures to the star.Finally, the author points out the harmfulness of the false advertisement on behalf of the star.In the second part, the author discusses the theory of contract and tort liability of the third party.Combining the characteristics of advertising information service, this paper discusses the legal basis of star's liability to the third party.The third part of the second part of the summary on the basis of clear star liability is tort liability of the star false advertising liability in the elements of imputation principle, causality, damage compensation and other constitutive elements are explained.At the same time also analyzes the star in the endorsements in the cause of exemption.The third part explores the best choice of defining the nature of liability in different countries such as civil law system, common law system and so on.This paper focuses on the analysis of the regulation of star endorsement in the Anglo-American law system represented by the United States, that is, the regulation of endorsement through the comprehensive management model of advertising legislation, self-discipline organization and consumer supervision.The civil law system, represented by France, is designed to prevent false endorsements through the establishment of public interest litigation system and the perfection of supervision system.The fourth part, on the basis of making clear that star liability is tort liability, through the consideration of Anglo-American law and civil law system, finally returning to the local reflection status quo, putting forward the legislative proposal of star liability to the third party and other related system ideas.In order to provide some reference for the future legislation work of our country.
【学位授予单位】：西南政法大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：D922.294

【引证文献】