形形色色广告业

发布时间：2018-04-02 08:12

本文选题：广告业务　切入点：广告代理制　出处：《情报杂志》1993年05期

【摘要】：正 1 政策放开竞争激烈广东等沿海省份已全部放开广告业。这种放开,当然与沿海省份经济高速发展有直接关乐。与内陆省份相比,广东省放开的政策主要有:不再执行广告业务员证和广告业务专用发票制度;广告企业不实行一证一照制度,不再核发广告经营许可证;取消广东省印制广告印刷品许可证、挂所广告准印证和电视广告末尾叠印制作单位或监制单位名称制度;从今年起,所有广告经(兼)营企业只核发营业执照。推行广告代理制度,对申请设计、制作广告业务的单位或个人只要具备条件的,都可以批准经营;鼓励中外合资、合作广告企业进入国际市场参与国际广告竞争。广东省政府一位负责广告业管理的官员对我说,对广告业实行限制
[Abstract]:A policy to liberalize competition in coastal provinces such as Guangdong has all liberalized the advertising industry.This kind of liberalization, of course, with the rapid economic development of coastal provinces have a direct relationship.Compared with the inland provinces, the policies of Guangdong Province are as follows: no longer carry out the system of advertising clerk's license and special invoice for advertising business, the advertising enterprise does not carry out the system of one license and one license, and the advertising business license is no longer issued;Guangdong Province should cancel the license of printing and print products of advertisements, and the system of overprinting production units or supervising units at the end of television advertisements should be suspended. Starting from this year, all advertising enterprises will only issue business licenses.To carry out the advertising agency system, the units or individuals who apply for the design and manufacture of advertising business can be approved to operate as long as they have the necessary conditions, and Sino-foreign joint ventures are encouraged to enter the international market to participate in the international advertising competition.An official in charge of advertising management of the Guangdong provincial government told me that restrictions should be imposed on the advertising industry

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