电视节目管理系统

发布时间：2018-04-03 14:13

本文选题：电视节目　切入点：节目管理　出处：《天津大学》2013年硕士论文

【摘要】：随着计算机和网络技术的发展，互联网等数字新媒体由于具有信息丰富、互动传播、及时便捷等优势，对传统电视的优势地位形成了巨大冲击。如何重新吸引观众的注意力，提高电视节目的收视率和电视媒体的市场份额已经成为电视媒体工作的重点之一。科学合理的电视节目管理可以实现全台资源优化配置，有效控制观众流，提高电视内容的传播效果，避免观众中途流失，，提高电视媒体的竞争力，实现电视媒体的营销目标。本文针对目前电视节目管理工作中存在的问题，设计并实现了电视节目管理系统。首先，对系统的需求分析进行了详细说明，完成了系统工作流程需求，介绍了系统的技术性需求和功能性需求。其次，在需求分析的基础上，进行了系统整体架构设计，对业务流程、数据库和功能模块进行了设计。再次，对系统各个功能模块的实现进行了介绍，形成一套功能比较完善的电视节目管理系统。最后，对下一步的工作进行了展望。本文提出的电视节目管理系统具有用户登录、系统管理、节目数据管理、广告数据管理、节目单创建和数据查询统计等功能，可实现电视节目的科学管理，使节目播出时间和内容得到优化配置；同时可提高工作人员工作效率，具有扩展媒介经营的价值。
[Abstract]:With the development of computer and network technology, the Internet and other new digital media have the advantages of rich information, interactive communication, convenience and so on, which have formed a huge impact on the advantage of traditional TV.How to attract the attention of the audience and improve the ratings of TV programs and the market share of TV media has become one of the key work of TV media.Scientific and reasonable TV program management can realize the optimal allocation of resources of the whole station, effectively control the audience flow, improve the transmission effect of TV content, avoid the loss of audience halfway, improve the competitiveness of TV media, and realize the marketing target of TV media.Aiming at the problems existing in the current TV program management, this paper designs and implements the TV program management system.First of all, the requirement analysis of the system is described in detail, the system workflow requirements are completed, and the technical and functional requirements of the system are introduced.Secondly, on the basis of requirement analysis, the whole architecture of the system is designed, and the business process, database and function module are designed.Thirdly, the realization of each function module of the system is introduced, and a set of TV program management system with perfect function is formed.Finally, the future work is prospected.The TV program management system proposed in this paper has the functions of user login, system management, program data management, advertising data management, program list creation and data query and statistics, and can realize the scientific management of TV programs.At the same time, it can improve the working efficiency of the staff and has the value of expanding the media management.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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