基于多Agent的网络广告智能化研究

发布时间：2018-04-04 01:14

本文选题：网络广告　切入点：推拉技术　出处：《湖北大学》2011年硕士论文

【摘要】：在商品经济高度发达的今天,网络成了广告媒体中举足轻重的形式。网络广告技术主要采用B/S模式,通过横幅、电子邮件、页面出租和聊天室等方式实施。这些传统的网络广告形式存在诸多不足,如用户只能被动接收信息,商家只是千篇一律地发送信息。导致的结果是用户在繁多的广告信息面前手足无措,对商品经济的影响不言而喻。面对数据的爆炸,而知识的相对贫乏,信息的推拉技术应运而生。在网络广告系统中如果能实现信息的推拉,就可以有效地解决传统网络广告存在的不足,也就真正实现了网络广告的智能化。本文针对网络广告推拉技术的分布控制的特点,将多Agent思想引入到网络广告系统设计中,从而实现网络广告的智能化。本文设计了一种分布式的基于多智能体的网络广告系统模型,由多个智能体协作完成,并给出了多智能体的设计体系,并对其中各个组成部分的功能和设计方法进行了简要介绍。在完成系统总体设计的基础上,还研究了多智能体间协商和用数据挖掘技术来实现智能推理等关键问题。最后,对本论文进行了系统总结,并对本文研究的内容和今后的发展和主要关注点进行了探讨。
[Abstract]:In the highly developed commodity economy today, the network has become a pivotal form of advertising media.Web advertising technology mainly adopts B / S mode, through banner, email, page rental and chat room.There are many disadvantages in these traditional network advertising forms, such as users can only passively receive information, and merchants only send information in a uniform manner.The result is that the user is at a loss in front of a wide range of advertising information, the impact on the commodity economy is self-evident.In the face of the explosion of data and the relative lack of knowledge, the push-pull technology of information arises at the historic moment.If the information can be pushed and pulled in the network advertising system, the shortcomings of the traditional network advertisement can be effectively solved, and the intelligence of the network advertisement can be realized.In this paper, according to the characteristic of distributed control of push and pull technology of network advertisement, the idea of multiple Agent is introduced into the design of network advertisement system, and the intelligence of network advertisement is realized.In this paper, a distributed network advertising system model based on multi-agent is designed, which is completed by multi-agent cooperation, and the design architecture of multi-agent is given.The function and design method of each component are briefly introduced.On the basis of the overall design of the system, the key issues of multi-agent negotiation and intelligent reasoning using data mining technology are also studied.Finally, the thesis is systematically summarized, and the research contents, future development and main concerns are discussed.
【学位授予单位】：湖北大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP18

【参考文献】