基于数字信号的电视广告监播系统设计与实现

发布时间：2018-04-04 08:47

本文选题：电视广告　切入点：广告监播系统　出处：《湖南大学》2013年硕士论文

【摘要】：在广告市场竞争日趋激烈的形势下，电视台广告部如何更好的利用计算机网络平台进行图像采集、广告分析，，保证广告经营数据统计分析的精确性、广告播出的正确性，为经营决策提供数据依据，已成为经营管理中非常重要一部分，特别是随着电视信号从模拟转向数字，依托计算机实现广告监播数据分析的自动化成为了可能。本文以基于数字信号的广告监播系统的设计与实现为题展开相关工作。本文首先阐述广告监播系统研究的背景，介绍了系统研究的重点以及所做主要工作,叙述国内外同类系统的发展现状,对比国内外几个同类系统的优点和不足,指出此系统的发展前景。接着从硬件架构和软件两个方面详述了电视广告监播系统的需求分析,每天成千上万的播出广告、催交欠款、播出查询，特殊情况处理等各种复杂情况地处理,每个时期及年终的数据统计、各种报表的生成、价格的调整、栏目的成本与收益、各个行业广告投放电视媒体的收视高低分析等需求。然后讲述该电视广告监播系统具体设计方案和部分功能实现和在具体方案实施过程中遇到的各种难点、问题及具体的解决方案,积累了很好的实现经验。最后讲述了电视广告监播系统的整体测试情况，通过新的电视广告监播系统与原旧系统，传统方式的监播相比较，得出的结论：新的电视广告监播系统无论在架构的合理性、科学性，还是建设成本、系统安全性、统计分析效率、查询效率、扩展性、兼容性等各方面都有明显的提高，甚至是质的飞跃，大大提高了工作效率，促进了生产力的发展,为广告代理公司和直接客户提供更快捷、更高品质的广告播出前后的服务。
[Abstract]:In the situation of increasingly fierce competition in the advertising market, how can the advertising department of TV station make better use of the computer network platform for image collection, advertising analysis, ensuring the accuracy of the statistical analysis of the advertising management data, and the correctness of the advertisement broadcast?It has become a very important part of management to provide data basis for business decision, especially with the television signal changing from analog to digital, it is possible to realize the automation of data analysis of advertisement monitoring and broadcasting by computer.This paper focuses on the design and implementation of a digital signal-based advertising monitoring system.This paper first describes the background of advertising monitoring and broadcasting system research, introduces the focus of the system research and the main work done, describes the development of similar systems at home and abroad, compared with the advantages and disadvantages of several similar systems at home and abroad.The development prospect of this system is pointed out.Then, from two aspects of hardware structure and software, the paper details the demand analysis of TV advertising monitoring and broadcasting system, and handles the various complicated situations such as thousands of ads broadcast every day, reminders to pay arrears, broadcast inquiries, special case processing and so on.The data statistics of each period and the end of the year, the generation of various reports, the adjustment of price, the cost and income of the column, and the analysis of the ratings of advertising and TV media in various industries and so on.Then it describes the concrete design scheme and part of the function realization of the TV advertisement monitoring and broadcasting system, and the difficulties, problems and concrete solutions encountered in the implementation of the specific scheme, and has accumulated very good implementation experience.Finally, the whole test situation of TV advertisement monitoring and broadcasting system is described. By comparing the new TV advertisement monitoring system with the old one and the traditional one, the conclusion is drawn that the new TV advertisement monitoring and broadcasting system is reasonable regardless of its structure.Scientific, or construction costs, system security, statistical analysis efficiency, query efficiency, expansibility, compatibility and other aspects have significantly improved, or even qualitative leaps, greatly improved work efficiency, promote the development of productivity,For advertising agencies and direct customers to provide faster, higher-quality advertising before and after the service.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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