商业WiFi营销系统的研究与实现

发布时间：2018-04-08 16:55

本文选题：WiFi营销　切入点：广告认证　出处：《北京交通大学》2017年硕士论文

【摘要】：随着智能终端设备的快速普及,用智能终端设备上网越来越成为人们访问网络的主要方式,而这些都离不开WiFi网络。而且,通常情况下,WiFi网络比移动数据网络更加快速、稳定,是人们生活娱乐所不可缺少的工具。咖啡厅、电影院等场所,就是人们休闲娱乐的场所,所以这些场所的受众对WiFi的需求更大,通过WiFi网络来浏览网页决定了 WiFi广告注定成为覆盖这类人群的最有价值的广告媒体平台,此类场所受众基本高学历、高收入、高品味,是社会消费的主力军。因此,对商业WiFi营销系统的研究有重要意义。本文基于商业WiFi营销系统在移动互联网领域的应用开展了一系列的研究分析工作,针对当前WiFi营销系统存在的认证方式单一、广告推送传统单调等方面存在的问题进行分析和研究改进,研究并实现多样认证方式以及分类用户推送广告方法,达到更加高效的WiFi营销的目的。本文的主要工作内容如下:(1)研究并分析当前商业WiFi营销系统,详细研究WiFi营销系统基本框架以及WiFi接入认证、广告分类、广告推送等和商业WiFi营销系统相关的技术和方法,并对相关系统涉及到的理论技术优缺点进行了详细介绍。(2)设计并实现商业WiFi营销服务器系统。营销服务器由用户登录认证、广告管理两大模块组成。在用户登录认证模块中,针对用户登录方式,设计账号密码认证、结合第三方平台实现用户上网认证以达到登录方式多样的目的。在广告数据推送模块中,针对服务器收集到的用户数据,研究改进传统特征分类算法,根据特征进行分类,针对不同的标签组推送不同的广告信息。(3)设计并实现商业WiFi接入认证系统,提出能够与服务器进行数据通信的网关协议。网关协议在WiFi营销系统中起着关键的连接作用。在用户接入、重定向过程中必须遵守路由设备与服务器的通信协议。针对服务器提出的网关协议,在路由接入一端研究与服务器匹配的网关协议,并且添加标签参数,使重定向功能能够和服务器认证、广告推送功能交互成功。实验结果表明,本文提出设计的多样化登录认证方式能够使用户根据不同的需求选择登录方式实现上网认证。服务器端利用特征分类算法设计的用户分类,在根据不同标签重定向给用户之后成功实现了不同特征用户的广告推送。
[Abstract]:With the rapid popularization of intelligent terminal devices, the use of intelligent terminal devices to access the Internet has become the main way to access the network, and these can not be separated from the WiFi network.Moreover, WiFi networks are generally faster and more stable than mobile data networks, and are indispensable tools for people's life and entertainment.Coffee shops, cinemas and other places are places for people to relax and entertain, so the audience in these places has a greater demand for WiFi.Browsing the web through WiFi determines that WiFi advertising is destined to become the most valuable advertising media platform covering this kind of people. The audience of this kind of place is basically high education, high income, high taste, and is the main force of social consumption.Therefore, the study of commercial WiFi marketing system is of great significance.Based on the application of commercial WiFi marketing system in the field of mobile Internet, this paper has carried out a series of research and analysis work, aiming at the single authentication mode of current WiFi marketing system.In order to achieve the purpose of more efficient WiFi marketing, the problems existing in the traditional monotony of advertising push are analyzed and improved, and various authentication methods and classified user push advertising methods are studied and realized.The main work of this paper is as follows: (1) researching and analyzing the current commercial WiFi marketing system, and studying in detail the basic framework of the WiFi marketing system, as well as the technologies and methods related to the commercial WiFi marketing system, such as WiFi access authentication, advertising classification, advertising push, etc.The advantages and disadvantages of the related systems are introduced in detail. The design and implementation of commercial WiFi marketing server system are also presented.Marketing server by user login authentication, advertising management two modules.In the user login authentication module, according to the user login mode, the user password authentication is designed, and the third party platform is used to realize the user online authentication to achieve the purpose of various login modes.In the advertisement data push module, aiming at the user data collected by the server, the traditional feature classification algorithm is studied and classified according to the features.Aiming at different tag groups pushing different advertisement information, we design and implement the commercial WiFi access authentication system, and propose a gateway protocol which can communicate with the server.Gateway protocol plays a key role in WiFi marketing system.The communication protocol between the routing device and the server must be observed during user access and redirection.For the gateway protocol proposed by the server, the gateway protocol matching with the server is studied at the routing access end, and label parameters are added to enable the redirection function to authenticate the server and the advertisement push function to interact successfully.The experimental results show that the multiple login authentication schemes designed in this paper can enable users to select login modes according to different needs to realize online authentication.In the server, the user classification is designed by using the feature classification algorithm. After redirecting to the user according to the different labels, the advertisement push of the users with different features is successfully realized.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52;TN92

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