南天集团整体形象VI设计

发布时间：2018-04-08 21:45

本文选题：品牌　切入点：VI设计　出处：《南昌大学》2011年硕士论文

【摘要】：如今在品牌竞争异常激烈的今天,没有VI设计对于一个现代企业来说,就意味着没有灵魂的生命。VI设计就像是是企业的无形资产,良好的企业视觉形象不仅能给企业带来良好的社会效益同时还能给企业带来良好的经济效益。本文主要是针对南天集团的整体形象来进行一套完整的VI设计,首先根据这个公司的名称,“南天集团”并结合该公司的特点,为之设计了一个简洁而又富于意义的标志。然而,本人也清楚的认识到,创作出一套具有专业水准的VI不是那么容易的一件事情,这次南天集团VI设计的毕业设计课题,既是自己对VI创作的挑战和实践,也是对在学四年所学专业知识的全面总结。此套VI设计包括了：办公用品系列、标识系列、广告系列、服饰系列、交通系列、旗帜系列、环境系列、其他用品等五十件产品。整套产品无论从颜色还是式样上来说都比较统一,以蓝色调为主,符合鲜明的行业特征。本设计主要运用了PHOTOSHOP这款平面设计软件,完成了全部的设计作品绘制。
[Abstract]:Nowadays, in the fierce competition of brand, the absence of VI design for a modern enterprise means that the soulless life. VI design is like an intangible asset of an enterprise.Good enterprise visual image can not only bring good social benefit to enterprise, but also bring good economic benefit to enterprise.This paper mainly aims at the whole image of Nantian Group to carry on a set of complete VI design. Firstly, according to the name of this company, "Nantian Group" and combined with the characteristics of the company, a simple and meaningful logo is designed for it.However, I also clearly realize that it is not so easy to create a set of VI with professional standard. This graduation design project of Nantian Group VI is a challenge and practice to VI creation.It is also a comprehensive summary of the professional knowledge learned in four years of study.The VI design includes: office supplies series, logo series, advertising series, clothing series, transportation series, flag series, environmental series, other supplies and other 50 products.The whole set of products are more uniform in color and style, mainly in blue color, in line with the distinctive characteristics of the industry.This design mainly uses PHOTOSHOP this graphic design software, has completed the entire design work drawing.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP317.4;F270

【参考文献】