面向整车销售的DMS管理系统分析与实现

发布时间：2018-04-09 09:25

本文选题：汽车生产　切入点：整车销售　出处：《吉林大学》2013年硕士论文

【摘要】：随着国民经济的不断发展，我国已经成为汽车生产和销售大国，我国汽车产业迎来了良好的发展机遇。虽然汽车销售公司销售量日益提升，各项业务越来越细化，各个部门的职能也更加明确，但是也存在着很多挑战：如汽车厂商与经销商沟通不畅，无法实时掌握经销商及二级销售网点的库存信息，经销商库存车辆监控不严，给车辆融资带来风险，总部与售后服务网络数据联系不通畅等等这些问题都使得汽车销售业务运作低效且不透明，减弱了对市场走向的判断力和应对能力。因此需要将信息化技术引入汽车销售业务中，提高工作效率及竞争力，汽车经销商管理系统（DMS，Dealer Management System）应运而生，汽车生产厂商和各级汽车销售商可以通过该系统实现对数据的共享和交互，提高市场竞争力。本文针对某汽车公司在整车销售过程中存在的种种不足，对整车销售过程进行了详尽的需求分析，提出了详细且行之有效的解决方案，针对实际情况进行功能建模并设计实现了汽车销售DMS系统。该DMS系统由九个模块组成，分别是：计划管理模块，订单管理模块，储运管理模块，，经销商库存/客户信息管理模块，财务管理模块，市场管理模块，通知通告及特殊审批管理，报表统计模块，功能清单管理模块。计划管理模块的功能包括主机厂和经销商共同制定销售目标，进行销售预测等；订单管理模块处理从经销商订单提报到订单发出过程中的相关事务；储运管理模块对车辆进行库存管理和运输管理；经销商库存/客户信息管理模块管理从车辆发运至经销商后的车辆验收等工作以及对车辆成交客户资料的管理；财务管理模块通过不同的方式管理经销商的可用资金；市场管理模块包括市场活动管理、广告协调管理以及市场信息收集等工作；通知通告及特殊审批模块管理主机厂和经销商之间的通知活动；报表统计模块对经销商业务数据进行分析；
[Abstract]:With the continuous development of the national economy, China has become the automobile production and marketing power, China's automobile industry ushered in the good opportunities for development. Although the car sales company sales rising, the business is more and more refined, the functions of various departments are more clear, but there are a lot of challenges, such as car manufacturers and dealers to communicate poor, can not grasp the dealers and two sales outlets inventory information, dealer inventory vehicle monitoring is not strict, bring the risk of vehicle financing, customer service headquarters and service network data contact blocked etc. all these problems make the car sales business inefficient and opaque, weakening the judgment and ability to cope with the trend of the market. So will need information technology into car sales, improve work efficiency and competitiveness, the car dealer management system (DMS, Dealer Management S Ystem) emerges as the times require, the automobile manufacturers and the auto sellers at all levels can share and interact with the data through the system and improve the competitiveness of the market.
Aiming at the shortcomings of a vehicle company in the process of vehicle sales, this paper makes detailed needs analysis for vehicle sales process, and puts forward detailed and effective solutions. According to the actual situation, it establishes functional modeling, and designs and implements DMS system for vehicle sales.
The DMS system consists of nine modules, respectively is: the project management module, order management module, storage management module, dealer inventory / customer information management module, financial management module, market management module, notice and special examination and approval management, statistics module, function list management module. The plan management module includes a host plant and dealers to develop the sales target, sales forecasting; order management module of dealing with related matters in the process of registration issued orders from the dealer orders; storage management module, inventory management and transportation management of vehicles; dealer inventory / customer information management module management from vehicles shipped to the dealer after the vehicle inspection work and the turnover of vehicles customer information management; financial management module through the management of dealers in different ways available capital market management mode; The block includes marketing activities management, advertising coordination management and market information collection; notice announcements and special approval modules manage the notification activities between the host factories and distributors; the report statistics module analyzes the business data of distributors.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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