某科技公司网络市场营销管理系统设计与实现

发布时间：2018-04-09 22:15

本文选题：网络市场营销　切入点：广告投放　出处：《北京工业大学》2012年硕士论文

【摘要】：互联网的高速发展为中国网络广告市场带来了无限的商机，众多商家纷纷把广告投放到各个网站上，但是由于商家的自主投放缺乏专业的分析和管理，无法保障广告投放的商业效果。因此，建立在网络广告的监控与分析基础上的，为商家提供最优投放的营销服务成为网络广告市场的迫切需求。同时，在互联网流行的今天针对不同网民群体的网站也越来越多。对于任何一个网站管理者来说，，及时准确的掌握用户的需求和爱好，并根据用户要求及时的调整网站结构与内容，是运营好一个网站的关键。某科技公司网络市场营销管理系统为迎合以上网络市场需求，搭建在网络市场营销理念基础之上的管理系统，提供广告投放及网站分析服务。系统采用Struts+Spring+Hibernate及ExtJS2.0框架结构，遵循软件工程的思想，完成了系统的需求分析、概要设计、详细设计、实现、测试及部署上线。论文首先介绍了需求分析（功能需求分析、非功能需求分析），系统概要设计（设计原则、安全方案、体系结构设计、技术架构设计、系统元素结构依赖关系设计、系统功能设计），详细设计（功能时序设计、业务流程设计、数据库设计）。其次，论文通过系统使用的关键技术为基础介绍了系统的实现及测试与部署上线。最后，论文还将系统与行业内具有较完善业务服务的两个同类产品（Quired Media和GoogleAnalytics）进行比较分析，为系统的扩展做好了准备工作。
[Abstract]:The rapid development of the Internet has brought unlimited business opportunities to China's online advertising market. Many businesses have put their advertisements on various websites, but because of the lack of professional analysis and management of their independent delivery,The commercial effect of advertising cannot be guaranteed.Therefore, on the basis of monitoring and analysis of online advertising, it is an urgent need to provide optimal marketing services for merchants in the online advertising market.At the same time, the Internet is popular today for different groups of Internet users also more and more websites.For any website manager, it is the key to run a good website to grasp the needs and hobbies of users in time, and adjust the structure and content of the website according to the requirements of users.In order to meet the needs of the above network market, a network marketing management system of a technology company builds a management system based on the concept of network marketing to provide advertising and website analysis services.The system adopts the framework of Struts Spring Hibernate and ExtJS2.0, and follows the idea of software engineering. It completes the requirement analysis, outline design, detailed design, implementation, test and deployment of the system.First of all, the paper introduces the requirement analysis (functional requirement analysis, non-functional requirement analysis, system outline design (design principle, security scheme, architecture design, technical architecture design, system element structure dependency design).System function design, detailed design (function timing design, business process design, database design, etc.Secondly, the paper introduces the implementation, testing and deployment of the system based on the key technologies used in the system.Finally, the paper compares the system with two similar products, quired Media and Google Analytics, which have perfect business services in the industry, and makes a good preparation for the expansion of the system.
【学位授予单位】：北京工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TP311.52

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