基于用户需求的SNS团购网站的研究与设计

发布时间：2018-04-10 06:13

本文选题：SNS　切入点：网络团购　出处：《华南理工大学》2011年硕士论文

【摘要】：计算机时代以来,伴随SNS技术发展的不断迅猛,无论是国外的Facebook、YouTube、Twitter,还是我国本土开发的人人网、开心网等等一系列SNS网站相继推出并得到了较明显的成功,新一代的互联网革命应运而生,无不显示着当今已迈入了SNS时代的特征。在SNS的网络世界中,人是其本质、核心,每个个人,都是SNS网站的一个用户结点。而人与人之间所具有的复杂“关系”就是连接结点的要素,它将几亿个结点通过“关系”进行相连,使得人与人在SNS平台中做出各种交流和互动,对目前人们的现实生活中的社交活动和交流做出了鲜活的模拟。SNS在很大程度上改变了传统的人与人信息交流的传播方式,把人们日常生活中的行为语言活动,通过模拟带到了互联网中,这种新的技术不但拥有一定的社会价值,相对广告上而言,更是发现了无穷无尽的商业价值。但就目前情况看来,我国的SNS网站的盈利模式还只是处于初步开发阶段,并不十分成熟。事实上它们只是空有高涨的人气,实际上的利润却非常薄,虽然SNS为人与人之间带来了“关系"网络,却还没有在这些“关系"背后挖掘出庞大的商业价值。本文介绍SNS的基本概念和网站的发展现状,探讨SNS网站的基本架构,同时阐述了SNS网站的本质。分析我国SNS网络的现状和市场竞争格局;探究SNS网站更优的营销策略和盈利模式,分析SNS网站中与网络团购这种模式相结合的可能性,并根据用户需求,开发设计SNS团购网站。
[Abstract]:Since the computer age, with the rapid development of SNS technology, a series of SNS websites, such as Facebook YouTube Twitter, Renren, Kaixin and so on, have been launched and got obvious success.The new generation of Internet revolution came into being, showing the characteristics of SNS era.In the network world of SNS, human is its essence, core, each individual, is a user node of SNS website.The complex "relationship" between people is the element of connecting nodes. It connects hundreds of millions of nodes through "relationships", which makes people communicate and interact with each other in the SNS platform.The vivid simulation of social activities and communication in people's real life at present has changed to a great extent the traditional way of communication between people and people, and has brought about the behavior language activities in people's daily life.Brought to the Internet through simulation, this new technology not only has certain social value, but also finds endless commercial value.But in the current situation, the profit model of SNS website in our country is still in the initial stage of development and is not very mature.In fact, they are just empty popular, but the profits are very thin, and while SNS has brought the "relationship" network between people, it has not yet excavated the huge commercial value behind these "relationships."This paper introduces the basic concept of SNS and the current situation of its development, probes into the basic structure of SNS website, and expounds the essence of SNS website.This paper analyzes the current situation and market competition pattern of SNS network in our country, probes into the better marketing strategy and profit model of SNS website, analyzes the possibility of combining SNS website with network group purchase mode, and develops and designs SNS group purchase website according to the needs of users.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP311.52

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