水墨元素在茶叶广告平面设计中的应用探究

发布时间：2018-04-12 09:22

本文选题：水墨元素 + 茶叶产品　；参考：《福建茶叶》2017年07期

【摘要】：茶叶文化与水墨元素的有机结合,能让二者互相发展互相影响,迸发出独特的艺术火花,为茶叶文化的宣传增光添色,为具有民族特色的广告设计提供新视野。水墨元素越来越多地被应用到茶叶广告平面设计之中,这不仅让茶叶获得了越来越好的销量,让水墨元素得到越来越高的关注度,也成为了促进我国传统文化传承与发展的有利推动因素之一。本文首先就水墨元素的概念与内涵、平面设计中可运用的水墨元素进行简要阐述,并就水墨元素与茶的宣传有机结合的必然性进行分析,最后就水墨元素在茶叶广告平面设计中的应用进行了探讨,希望能够对我国茶企广告平面设计起到一定作用。
[Abstract]:The organic combination of tea culture and ink elements can make them develop and influence each other, burst out unique artistic sparks, add color to the propaganda of tea culture, and provide a new vision for advertising design with national characteristics.Ink elements are increasingly used in the graphic design of tea advertising, which not only makes tea get better sales, let ink elements get more and more attention.It has also become one of the favorable factors to promote the inheritance and development of Chinese traditional culture.In this paper, the concept and connotation of ink elements, the elements that can be used in graphic design are briefly described, and the inevitability of the organic combination of the elements of ink and water with the propaganda of tea is analyzed.Finally, the paper discusses the application of ink elements in the design of tea advertisement plane, hoping to play a certain role in the graphic design of tea advertising in China.
【作者单位】：松原职业技术学院信息工程系;
【分类号】：F713.8;TS206.2;TS272

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