节水公益广告《珍惜水、爱护水、节约水、让水造福人类》

发布时间：2018-04-13 12:09

  本文选题：枯木图 + 虚实对比　； 参考：《包装工程》2017年04期

【摘要】：正设计说明:此广告创意是以一根枯木图像为主要设计元素进行设计的。被截断的枯木枝杈图像好似水龙头,一个小水滴挂在枝杈的底端,在阳光的照射下晶莹剔透,格外醒目,枯木虽然吸收雨水但能够储存的水分有限,它希望自身能像背后的绿色一样生机盎然,重获新生,以此寓意水的珍贵。图面利用对比手法进行设计,即近处清晰的树木与远处模糊的草地形成虚实对比,增强了空间进深感,深褐色与鲜绿色形成明暗对比,突出了主体形象。水滴下方是文字警示语,以唤醒公众珍惜水资源的意识。
[Abstract]:Positive design description: this advertising idea is based on a withered wood image as the main design elements of the design.The truncated image of a dead wood branch is like a faucet. A small drop of water hangs on the bottom of the branch. It is glittering and translucent under the sun, especially striking. Although the dead wood absorbs Rain Water, it can store limited water.It wants to be as vibrant and fresh as the green behind it, meaning water is precious.Below the water drops are written warnings to arouse the public's awareness of water resources.
【作者单位】： 长春工程学院;
【分类号】：J524.3
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本文编号：1744426