杂志社信息业务综合管理系统的设计与实现

发布时间：2018-04-14 17:14

本文选题：数据库 + 管理信息系统　；参考：《吉林大学》2006年硕士论文

【摘要】： 当今世界市场的竞争日益激烈,一个产品的品牌知名度,不仅仅依靠产品的质量,而且还要为客户提供全方位的服务,进行服务品牌建设不但可以提高消费者的满意度和忠诚度,更可以使企业在竞争激烈的市场环境中赢得竞争优势。服务,是直接面对消费者、直接和高效地宣传产品和企业的最好的广告。针对消费者的这一心理需求,企业在保证产品质量的同时,力求从服务入手,通过名牌服务来感染顾客,挽留顾客,进而扩大销售,促进企业的不断繁荣。杂志社信息业务综合管理系统就是中小型杂志社企业利用信息技术,通过对客户信息的收集、管理、跟踪、采集后,为客户提供优质的服务,留住老客户吸引新客户。杂志社信息业务综合管理系统的开发主要包括前端应用程序的开发以及后台数据库的建立和维护两个方面。前者要求界面友好,易于操作,算法优化、功能完备等特点;而对于后者则要求建立起数据一致性和完整性强、数据安全性好的库。本文对杂志社信息业务综合管理系统的需求分析、功能模块划分、数据库模式分析以及此管理系统的主要设计模块进行了细致的阐述。该系统能满足中小杂志社企业对客户信息的输入、查询、统计、管理等功能,从而提高杂志社对客户的服务质量。
[Abstract]:Today, the competition in the world market is increasingly fierce. The brand awareness of a product depends not only on the quality of the product, but also on providing customers with comprehensive services.The construction of service brand can not only improve the satisfaction and loyalty of consumers, but also make enterprises win competitive advantage in the competitive market environment.Service is the best advertisement for direct and efficient promotion of products and enterprises.In view of this psychological demand of consumers, enterprises strive to ensure the quality of products at the same time, from the service, through the famous brand service to infect customers, retain customers, and then expand sales, promote the continuous prosperity of enterprises.The comprehensive management system of magazine information business is that small and medium-sized magazine enterprises use information technology, through the collection, management, tracking and collection of customer information, to provide quality services for customers and retain old customers to attract new customers.The development of comprehensive management system of magazine information business mainly includes two aspects: the development of front-end application program and the establishment and maintenance of backstage database.The former requires friendly interface, easy operation, algorithm optimization and complete function, while for the latter, it needs to build a database with strong data consistency and integrity and good data security.In this paper, the requirement analysis, function module partition, database pattern analysis and the main design module of this management system are described in detail.The system can satisfy the functions of input, query, statistics and management of customer information in small and medium-sized magazine enterprises, thus improving the service quality of magazine to customers.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2006
【分类号】：TP315

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