现代报纸版面设计研究

发布时间：2018-04-17 23:13

本文选题：版面设计 + 问题研究　；参考：《大连理工大学》2006年硕士论文

【摘要】：随着“注意力经济”的概念被引入报业经营领域，版面设计已经成为报纸塑造品牌形象、扩大市场份额、吸引广告客户、提高经营收入的重要一环。面对激烈的市场竞争，各家报纸纷纷追求“第一眼效应”，力求在五花八门、五彩缤纷的报摊上独树一帜。如何以更具个性魅力、更为引人注目的版面包装吸引更多读者的“眼球”，激发更多人的购买欲，并以此为报业经营良性循环提供重要的推动力，成为众多报社十分关注的问题。因此，从传播学角度对我国现代报纸的版面设计进行研究，总结经验，剖析问题，科学借鉴，提出思考，都将具有十分重要的现实意义。技术手段的升级、以受众为主导的市场竞争以及报纸自身的发展完善，推动版面设计发生了巨大变革。我国报纸也从上世纪九十年代开始了版面的“重新设计运动”，现代审美元素、模块版式被广泛应用，图片受到空前重视，，导读、厚题薄文、按不同的受众需求分叠编排等做法都使版面的艺术性、易读性大大优化。但与此同时，也出现了一些亟待改进的问题，如同质化、泡沫化、随意化、割裂化等等。以美国为代表的西方报纸在版面设计方面的变革比我国早了二十年，一些优秀报纸的发展经验十分值得借鉴。而进入21世纪以来，随着我国现代报纸版面设计不断走向成熟，相关领域的研究也日渐深入。本文在参考大量国内外相关专著、论文的同时，充分利用网络资源，对全国三十几家有代表性的报纸版面进行了研究，并从受众选择心理、视觉艺术、主编素质、技术能力、精简阅读、视觉中心等多个层面，对改进报纸版面设计、塑造报纸品牌形象提出了思考和建议。
[Abstract]:With the introduction of the concept of "attention economy" into the field of newspaper business, layout design has become an important link for newspapers to shape brand image, expand market share, attract advertisers and increase operating income.In the face of fierce market competition, newspapers pursue the "first sight effect" one after another and strive to be unique in various and colorful newsstands.How to attract more readers'"eyeball" with a more attractive and attractive layout, stimulate more people's desire to buy, and provide an important impetus for the virtuous circle of newspaper operation.It has become a matter of great concern to many newspapers.Therefore, it is of great practical significance to study the layout design of modern newspapers in China from the angle of communication, sum up experience, analyze problems, draw lessons from science and put forward thinking.The upgrading of technical means, the market competition dominated by the audience and the development and perfection of the newspaper itself have promoted great changes in layout design.Chinese newspapers have also started the "redesign campaign" of the layout since the 1990s. Modern aesthetic elements and modular typography have been widely used, and pictures have received unprecedented attention.According to different audience needs, layouts and other practices make the layout of the art, easy to read greatly optimized.But at the same time, there are some urgent problems to be improved, such as homogenization, foaming, random, fragmentation and so on.The reform in layout design of western newspapers represented by the United States is twenty years earlier than that of our country. The development experience of some excellent newspapers is worth drawing lessons from.Since the 21st century, with the development of modern newspaper layout in China, the research in related fields is getting deeper and deeper.While referring to a large number of related monographs and papers at home and abroad, this paper makes full use of network resources to study the layout of more than 30 representative newspapers throughout the country, and selects psychology, visual art, quality of editor-in-chief, technical ability from the audience.This paper puts forward some thoughts and suggestions for improving newspaper layout design and shaping newspaper brand image.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2006
【分类号】：G213

【引证文献】