安广公司网络广告系统的设计与实现

发布时间：2018-04-18 03:06

本文选题：网络广告系统 + ASP　；参考：《大连理工大学》2013年硕士论文

【摘要】：网络广告就是在网络上做的广告。利用网站上的广告横幅、文本链接、多媒体的方法,在互联网刊登或发布广告,通过网络传递到互联网用户的一种高科技广告运作方式。与传统的四大传播媒体(报纸、杂志、电视、广播)广告及近来备受垂青的户外广告相比,网络广告具有得天独厚的优势,是实施现代营销媒体战略的重要一部分。Internet是一个全新的广告媒体,速度最快效果很理想,是中小企业扩展壮大的很好途径,对于广泛开展国际业务的公司更是如此。广告对于一个企业和商家来说,无疑具有十分重要的战略意义。在市场经济快速发展的今天,通过各种广告系统,如：电视、广播、传单、海报等,人们足不出户,便可以获得自己想要的商品信息。因此,广告所带来的经济价值已十分明显。随着网络应用的日益普及,人们的家庭中大都已实现网络联接,所以广告营销人员利用网络的便捷把广告放置在网络中,人们通过网络就可以浏览产品信息。网络广告的管理者要组建营销团队,融合各种资源,依靠网络广告系统,规划出多种营销方案,确保网络广告能够准确的被用户所收到。本文基于ASP.NET技术对安广公司网络广告系统进行了设计与实现。首先本文阐述了网络广告系统的重要地位及发展趋势,分析了建立网络广告系统的必要性和可行性,然后对该系统进行了需求分析和系统设计,探讨了网络广告系统的开发方法和实现技术,重点讨论了关键模块的设计与实现过程,实现了网络广告管理的主要功能,包括会员信息的录入、会员信息的查询与修改、会员的登录权限管理、广告信息的发布及文件上传、留言的发布和删除等。整个系统采用.NET技术,数据库采用SQL Server2008。
[Abstract]:The network advertisement is posted on the Internet. The website advertising banners, text links, multimedia, publishing or advertising on the Internet, transfer to a high-tech advertising works of Internet users through the network. With the four traditional media (newspapers, magazines, TV, radio and outdoor advertising compared) recently much attention and advertising, Internet advertising is richly endowed by nature advantages, is an important part of the implementation of modern marketing strategy for.Internet media is a new advertising media, the fastest effect is very ideal, is the small and medium-sized enterprise expanding is a good way for the development of international business, the company is even more so.
The advertisement for an enterprise and businesses, is undoubtedly a very important strategic significance. The rapid development of the market economy today, through a variety of advertising system, such as television, radio, posters, leaflets, people stay at home, you can get the goods they want information. Therefore, advertising brings economic value has been very obviously. With the increasing popularity of network applications, people in the family have to realize the network connection, so advertising marketers use the network convenient to place ads on the network, people can browse product information through the network. Network advertisement management should set up the marketing team, the integration of various resources, rely on Network advertisement system planning a variety of marketing programs, to ensure that the network advertisement can accurately be received by the user.
In this paper, ASP.NET technology for the design and implementation of online advertising company based on an extensive system. First this paper expounds the important status and development trend of the network advertisement system, analyzes the necessity and feasibility of establishing the network advertising system, then the requirement analysis and system design of the system, the paper discusses the development of network advertising system and method the realization technology, discusses the design and implementation process of the key module, to achieve the main function of network advertisement management, including membership information input, query and modify information, access management member, advertising information release and file upload, release and delete the message. The whole system adopts.NET technology, database by using SQL Server2008.

【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52;TP393.09

【参考文献】