服饰时尚信息网站界面的视觉效果研究

发布时间：2018-04-18 06:25

本文选题：服饰 + 时尚　；参考：《东华大学》2012年硕士论文

【摘要】：如今,服饰时尚信息网站已成为时尚信息传播的主流媒介,其界面的视觉设计显得尤为重要,它直接影响网站受众的浏览量,而此方面的研究目前基本没有。本文旨在在视觉效果评判的基础上研究视觉设计,从定位服饰时尚信息网站受众群体出发,基于受众需求,分析服饰时尚信息网站界面的视觉设计特殊性,以及研究不同风格的界面视觉设计表现,从而寻找设计规律,以求具有一定的理论意义和实用价值。本文以设计心理学和认知心理学为基础,结合网页界面的视觉设计原理和方法,根据风格分类研究结果,逐一定性分析四类风格下服饰时尚信息网站界面的视觉设计构成要素组合型态表现。运用意象尺度法、单因素方差分析、主成分分析方法,进行服饰时尚信息网站界面的视觉风格意象认知实验研究,包括眼动跟踪实验和主观问卷调研(即语意差量表、利克特量表的问卷调研法),量化研究服饰时尚信息网站界面的各类视觉风格的影响因素和设计注重方面。本文研究得出如下结论： (1)服饰时尚信息网站的受众群体定位为20-30岁的女性。其对服饰时尚信息网站界面的视觉主要关注方面依次为页面布局、视觉冲击力的表现、时尚信息量、搜索的便捷性、色彩搭配运用所呈现的色彩感、交互性、图片、页面长度。 (2)服饰时尚信息网站界面的视觉设计构成要素组合型态包括标志、导航栏、页面布局、图片、图文组合、广告条和整体色彩感,这些型态的表现直接影响服饰时尚信息网站界面的视觉风格。 (3)普通信息网站界面注重信息的堆积,而服饰时尚信息网站界面更注重利用艺术表现形式承载信息凸显时尚。专业类服饰时尚信息网站和杂志配套类服饰时尚信息网站,以及国内服饰时尚信息网站和国外服饰时尚信息网站界面的视觉风格上无明显类别差异。 (4)将16个服饰时尚信息样本网站界面的视觉风格分成4类,根据受众喜好度依次排序为风格A、风格B、风格C、风格D。风格A的网站风格偏向国际、前卫、创意、丰富、专业、精致、华丽。主要影响因素为色彩,此风格设计注重的方面为布局,标志设计和图片的设计；风格B的网站风格偏向国际、前卫、创意、专业、精致、华丽、活泼。主要影响因素为布局,此风格设计注重的方面为布局,标志和图片的设计；风格C的网站风格偏向前卫、丰富、精致、华丽。主要影响因素为布局,此风格设计注重的方面为导航栏设计、布局和标志设计；风格D的网站风格偏向本土、沿袭、丰富、大众、华丽和活泼。主要影响因素色彩,此风格设计注重的方面为导航栏设计和布局编排。
[Abstract]:Nowadays, fashion information website has become the mainstream media of fashion information dissemination, the visual design of its interface is particularly important, it directly affects the audience of the website views, but there is no research on this aspect at present.The purpose of this paper is to study visual design on the basis of visual effect evaluation, and to analyze the particularity of visual design of clothing fashion information website interface based on audience demand.And research different styles of interface visual design performance, so as to find the design law, in order to have a certain theoretical significance and practical value.This paper is based on design psychology and cognitive psychology, combined with the visual design principles and methods of web interface, according to the research results of style classification.This paper qualitatively analyzes the combination of visual design elements of dress fashion information website interface under four styles.By using image scale method, single factor analysis of variance and principal component analysis, the experiment of visual style image cognition at the interface of fashion information website was carried out, including eye movement tracking experiment and subjective questionnaire survey (i.e. semantic difference scale).The questionnaire survey method of Leakert scale is used to quantify the influencing factors and design aspects of various visual styles in the interface of fashion information website.The conclusions of this study are as follows:The audience of fashion information website is 20-30 years old women.The main visual attention to fashion information website interface is page layout, visual impact, fashion information, search convenience, color collocation, interaction, picture, page length.The combination of visual elements in the interface of fashion information website includes logo, navigation bar, page layout, picture, picture and text combination, advertising bar and overall color sense.The performance of these types directly affects the visual style of fashion information website interface.3) the interface of general information website pays attention to the accumulation of information, while the interface of dress fashion information website pays more attention to using artistic expression to carry information to highlight the fashion.There is no obvious difference in visual style between professional fashion information website and magazine matching fashion information website, as well as domestic dress fashion information website and foreign dress fashion information website interface.The visual styles of 16 fashion information sample websites are divided into 4 categories. According to the degree of audience preference, the order of visual styles is style A, style B, style C, style D.Style A website style bias international, avantgarde, creative, rich, professional, exquisite, gorgeous.The main influencing factors are color, the design of this style is focused on layout, logo design and picture design; style B's website style tends to be international, avant-garde, creative, professional, exquisite, gorgeous, lively.The main influencing factor is layout, the design of this style is focused on layout, logo and picture design; style C's website style tends to be avant-garde, rich, exquisite, gorgeous.The main influencing factor is layout, which focuses on navigation bar design, layout and logo design; style D's website style is local, inherited, rich, popular, gorgeous and lively.The main influence factor color, this style design pays attention to the aspect for the navigation bar design and the layout arrangement.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TP393.092

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