上海世博会园区控烟措施实施状况评价

发布时间：2018-04-19 22:02

本文选题：世博会 + 控烟措施　；参考：《复旦大学》2013年硕士论文

【摘要】：研究目的评价上海世博会园区内控烟状况及无烟政策的实施效果,探讨上海无烟世博的模式和经验,为今后大型活动的无烟环境评价提供工具和依据。研究方法以2010年上海世博会园区为研究现场,采用定性和定量相结合的综合性研究方法,包括观察、问卷和访谈三个部分。其中观察部分采用自行设计的观察表(以《无烟草和无烟草烟雾大型活动实施建议》为基础),记录控烟标识的设置、有无烟草广告、促销、展示、是否有人吸烟(吸烟人数)以及是否有人劝阻等；问卷部分采用重复横断面调查的研究设计,于2010年7月到10月进行8次现场调查,每月2次,对现场调查时段的参观游客和吸烟点吸烟游客进行问卷调查,共收到3022名参观游客问卷(应答率为73%),300份吸烟点游客问卷(问卷应答率为100%)；定性访谈包括两个部分：首先,在世博期间,采用事先预备的访谈大纲对工作人员与志愿者,环卫工人就世博园区控烟措施实施情况等问题进行一对一的深入访谈,访谈时间不少于20分钟。其次,在世博会结束后,对世博管理者就无烟政策进行深入访谈,访谈时间不少于30分钟。研究内容 1、观察法评价世博园区控烟措施实施状况。通过现场观察了解公共场所内控烟标识的设置,有无烟草广告、烟草促销及吸烟,劝阻情况。 2、游客对世博园区内控烟措施的评价。通过现场问卷调查了解游客的态度,评价及建议等。 3、世博相关工作人员对世博园区控烟措施的评价。通过定性访谈了解世博相关工作人员的态度及建议。 4、世博园区吸烟点设置评价。通过现场观察与问卷调查了解吸烟装置的使用情况,吸烟者对吸烟点的态度及建议等。 5、总结无烟世博成功经验,为今后大型活动的无烟环境评价提供依据。研究结果 1、世博园区155个场馆和特许商店无烟雾。餐厅只观察到0.1%的顾客吸烟,基本做到无烟。吸烟现象主要存在于室外非吸烟区,但也只观察4.5%的吸烟比例。除了古巴馆的雪茄销售、尼加拉瓜馆的雪茄展示、津巴布韦馆的农业介绍中提及烟草种植外,其他场馆没有发现烟草的广告、促销和赞助以及展示。 2、71.7%的游客听说过“无烟世博”这一理念；80.3%的游客知晓世博园区内有“只能在指定吸烟点吸烟”的规定。新闻报道仍然是游客知晓的主要途径为63.6%。92.5%的游客支持世博会控烟政策,97.1%的游客对世博园内目前的控烟情况表示满意。 3、大部分工作人员和志愿者知晓、支持世博园内实施的控烟措施；60%的工作人员或志愿者同时也认为游客对世博园区控烟政策的知晓、配合程度良好。由于世博园区控烟措施的调整,园区内吸烟状况逐渐转好。世博园区相关工作人员对游客的劝阻不佳,主要是世博局没有对其进行相关培训,自己也害怕会引起不必要的争端。 4、只有32.7%的吸烟者对吸烟点的设置满意；吸烟点点烟装置可用的比例为54.3%,吸烟点没有明显的指引牌,建议吸烟点的设施建设有所改进。结论 1、世博园区无烟政策执行良好,广泛接受。存在的问题主要在于室外非吸烟区域的吸烟现象。 2、多角度多途径的宣传,及时的措施调整是园区内无烟措施顺利实施的关键。 3、应加强对工作人员或志愿者的培训和教育,建立控烟责任感,教授文明劝烟技能,以更好地提高劝阻的有效性。
[Abstract]:research objective
The status of tobacco control in World Expo Park in Shanghai and the effect of smokeless policy were evaluated. The model and experience of Shanghai smoke-free Expo were discussed, and the tools and basis for the evaluation of smokeless environment in future large-scale activities were provided.
research method
Taking the World Expo Park in Shanghai in 2010 as the research site, the comprehensive research method combining qualitative and quantitative analysis, including observation, questionnaire and interview, was used in three parts. The observation part was based on the self-designed observation table (based on the implementation of the recommendations for the implementation of large activities without tobacco and tobacco smoke). Advertising, promotion, display, whether there are people smoking (the number of smokers) and whether people dissuade and so on; the questionnaire part of the cross-sectional study design, from July 2010 to October to carry out 8 on-site surveys, 2 times a month, visiting visitors and smoking spots in the field survey questionnaire survey, received a total of 3022 visitors The questionnaire (response rate was 73%) and 300 smoking spot visitors questionnaire (questionnaire response rate was 100%).
The qualitative interview consists of two parts: first, during the Expo, a first - in - one interview with the staff and volunteers and the sanitation workers on the implementation of the smoke control measures in the Expo Park is conducted during the Expo, and the interview time is not less than 20 minutes. Secondly, after the end of World Expo, the management of the Expo management will be smoke-free. The interview is not less than 30 minutes.
research contents
1, the observation method was used to evaluate the implementation of the smoke control measures in the Expo Park. Through the field observation, the smoking signs in public places, tobacco advertising, tobacco promotion and smoking, dissuade the situation.
2, the tourists' evaluation of the smoke control measures in the Expo area.
3, the relevant staff of the Expo will evaluate the tobacco control measures in the Expo area. Through qualitative interviews, we will find out the attitudes and suggestions of the staff concerned in the Expo.
4, the evaluation of smoking spots in the Expo site. Through field observation and questionnaire survey, we can understand the use of smoking devices, smokers' attitudes and suggestions on smoking spots.
5, summarize the successful experience of smoke-free world expo, and provide a basis for future smoke-free environment evaluation of large-scale events.
Research results
1, there are no smoke in the 155 venues and concessionary stores in the Expo Park. The restaurant only observed 0.1% of the customers smoking and basically smokeless. The smoking phenomenon was mainly in the outdoor non smoking area, but only 4.5% of the smoking rates were observed. In addition to the cigar sales in Cuban Pavilion, the cigar exhibition in the Nicaragua Pavilion, and the agricultural introduction of the Zimbabwe Pavilion, the tobacco species mentioned. No tobacco advertisements, promotions, sponsorships and exhibitions were found in other venues.
Visitors to 2,71.7% have heard of the concept of "world free Expo"; 80.3% of the tourists know that there are "smoking only at designated spots" in the Expo site. The news reports are still the main way for tourists to know about the tobacco control policy of the World Expo and 97.1% of the visitors to the current situation of tobacco control in the Expo Garden. Satisfied.
3, most of the staff and volunteers know how to support the smoke control measures implemented in the Expo Park, and 60% of the staff or volunteers also think that the tourists' awareness of the tobacco control policy of the Expo Park is well coordinated. The smoking status in the Expo Park is gradually better due to the adjustment of the Expo Park control measures. The staff of the Expo Park are concerned. The main reason for the dissuade of tourists is that the Expo Bureau did not train them, and they were afraid of causing unnecessary disputes.
4, only 32.7% of smokers were satisfied with the setting of smoking points; the proportion of smoking points used for smoking devices was 54.3%, smoking points were not marked, and the facilities for smoking points were improved.
conclusion
1, the smoke-free policy of Expo site is well implemented and widely accepted. The main problem lies in smoking in outdoor non smoking areas.
2, multi angle and multi-channel publicity and timely adjustment are the key to the successful implementation of smoke-free measures in the park.
3, we should strengthen the training and education of staff and volunteers, establish a sense of responsibility for smoking control, and teach the skills of persuaded smoking in order to better improve the effectiveness of discouraging.

【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：R193.3

【相似文献】