十九世纪末至二十世纪上半叶上海月份牌画及其价值研究

发布时间：2018-04-20 03:32

本文选题：月份牌 + 上海　；参考：《西北师范大学》2009年硕士论文

【摘要】： 在20世纪上半叶,月份牌是一种重要的商业招贴艺术形式。它本是一种传统的年画样式,早在19世纪70年代就已印刷发行了。月份牌是被商家企业借用进行商品广告或促销的重要手段。特别是到20世纪二三十年代,随着市场经济的发展、商业竞争的加剧,许多商家企业利用月份牌进行商品广告或商品促销,使月份牌成为这个时期重要的商业招贴广告形式。伴随着近代中国社会政治、经济、文化的改变和生活方式的变迁,月份牌的题材、艺术形式、内容和广告的商品不断扩大,图像范式先后经历了发生、发展与转型等过程。月份牌的产生不是中国设计发展历程中自发的产物,而是在西方侵略之下促生的结合物。它不仅仅是中国传统工艺意识的延续,而更多的是现代设计意识的表征。它是中国本土出现最早的具有现代意义艺术设计的形式之一,带有浓郁的中国特色。月份牌图像范式的构建和表现方法,受到传统的民间木版年画、西方绘画艺术、摄影和近代印刷技术的强烈影响,它不仅继承了中国年画的艺术形式和内容,融中西绘画理论和技法与一炉,还以其鲜明的艺术特色赢得人民大众普遍的喜爱。它将成为我们当代艺术设计发展的一面镜子,给予我们的设计实践以有益的启示。
[Abstract]:In the first half of the 20 th century, lunar cards were an important form of commercial poster art. It is a traditional style of New year painting, as early as the 1870s had been printed. Monthly card is an important means used by businesses to advertise or promote goods. Especially in the twenties and thirties of the 20th century, with the development of the market economy and the aggravation of the commercial competition, many business enterprises use the monthly sign to carry on the commodity advertisement or the commodity promotion, making the month card become the important commercial poster advertisement form of this period. With the change of social politics, economy, culture and life style in modern China, the subject matter, art form, content and advertisement of the month card are expanding, and the image paradigm has gone through the process of occurrence, development and transformation. The creation of the month brand is not a spontaneous product of the development of Chinese design, but a combination promoted by the Western aggression. It is not only the continuation of Chinese traditional craft consciousness, but also the representation of modern design consciousness. It is one of the earliest forms of modern art design in China, with strong Chinese characteristics. The construction and expression method of lunar brand image paradigm are strongly influenced by traditional folk woodblock New year paintings, Western painting art, photography and modern printing technology. It not only inherits the artistic form and content of Chinese New year Pictures. Chinese and Western painting theory and techniques and a furnace, but also for its distinctive artistic characteristics to win the popular love. It will become a mirror of the development of our contemporary art design, and give us beneficial inspiration to our design practice.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J209.2

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