基于环境因素的广告编辑效果探究

发布时间：2018-04-20 09:55

  本文选题：广告编辑 + 环境因素　； 参考：《新闻研究导刊》2016年16期

【摘要】：广告编辑环境对广告编辑效果有着直接的影响。影响广告编辑效果的环境因素有技术环境因素、系统环境因素、道德和法律环境因素以及经济环境因素四类,本文通过探究这四类广告环境因素对广告编辑效果的实际影响方式,探寻如何更好地应用上述四类环境因素实现优化广告编辑结构,提升广告宣传效果以及增强广告质量这三个主要的目标。
[Abstract]:The environment of advertisement editing has direct influence on the effect of advertisement editing. There are four kinds of environmental factors that affect the effect of advertisement editing: technical environmental factors, systematic environmental factors, moral and legal environmental factors and economic environmental factors. This paper explores how these four kinds of environmental factors affect the effect of advertising editing, and how to optimize the structure of advertising editing by applying the above four kinds of environmental factors. Improve the advertising effect and enhance the quality of advertising these three main objectives.
【作者单位】： 和平广播电视台;
【分类号】：F713.8
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本文编号：1777293