论珠宝首饰橱窗设计

发布时间：2018-04-20 23:08

本文选题：珠宝 + 设计　；参考：《中国地质大学(北京)》2012年硕士论文

【摘要】：橱窗设计这是一门打造生活气息的综合艺术。它应该是广告性、思想性、真实性、艺术性的完美组合。设计师通过运用最普通的材料，通过创意、造型、色彩、灯光，，最完美地传递出珠宝首饰的个性以及品牌文化的定位，是珠宝品牌的无声广告。通过对珠宝首饰橱窗设计的几大要素的研究分析和总结，一个好的首饰橱窗展示是来自于设计师不断的推敲和创新，在这当中，不仅融汇了橱窗光线的布置、主题背景的选用、道具装置的设计、空间构图的形式以及设计师的技巧和经验，还有融合了当地固有文化的韵味而塑造出独有的性格，以及珠宝品牌的文化内涵和品牌个性，并能从首饰设计的内涵、品牌文化的传达出发，设计道具、灯光、布置方案等，创作出令人惊叹的主题。本文将通过对橱窗设计的诞生、发展以及在现代商业社会中扮演的重要地位来阐述珠宝首饰品牌橱窗设计的重要性，品牌的视觉营销是品牌发展过程中的必经之路，目前我国珠宝行业的品牌发展即将面临着这个问题。所以珠宝首饰的橱窗设计是我国珠宝行业有待研究的问题。本文的重点将根据珠宝首饰的橱窗陈列设计中的要点来分析珠宝首饰的陈列法则，并从橱窗陈列的几大要点中研究与珠宝品牌文化定位的关系。最终得出“品牌文化定位是最终决定珠宝橱窗的重要因素”。通过对国内外各大珠宝首饰品牌的橱窗设计调查研究、发现问题、总结规律、提出观点来对本文的观点进行阐述。
[Abstract]:Window-shop Design this is a comprehensive art of creating the breath of life. It should be a perfect combination of advertising, ideology, authenticity and artistry. Designers through the use of the most common materials, through creativity, modeling, color, lighting, the most perfect transmission of jewelry personality and brand culture positioning, is the silent advertising jewelry brand. Through the research, analysis and summary of several elements of jewelry window design, a good jewelry window display comes from the designers' constant deliberation and innovation, in which, not only the lighting arrangement of the shop window, but also the selection of the theme background are combined. The design of props, the form of space composition, the skills and experience of designers, and the unique character created by blending the flavor of local culture, the cultural connotation and brand personality of jewelry brands, And from the connotation of jewelry design, brand culture communication, design props, lighting, layout programs, create amazing theme. Through the birth, development and important position of window design in modern commercial society, this paper will expound the importance of window design of jewelry brand, the visual marketing of brand is the only way in the process of brand development. At present, the brand development of China's jewelry industry will be faced with this problem. So the window design of jewelry is a problem to be studied in our jewelry industry. The emphasis of this paper is to analyze the rules of jewelry display according to the main points in the window display design of jewelry, and to study the relationship between the key points of window display and the cultural orientation of jewelry brand. Finally, it is concluded that brand culture orientation is an important factor in the final decision of jewelry window. Through investigation and research on window design of major jewelry brands at home and abroad, problems are found, rules are summarized, and viewpoints are put forward to expound the viewpoint of this paper.
【学位授予单位】：中国地质大学(北京)
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J525.2

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