黄洛峰的图书广告艺术

发布时间：2018-04-21 05:02

本文选题：黄洛峰 + 革命出版史　；参考：《出版发行研究》2009年04期

【摘要】：黄洛峰是现代杰出的革命出版家,为社会主义出版事业做出了重要的贡献。在国民党白色恐怖和文化围剿下,他领导三联书店出版了大量宣传马克思主义和鼓吹抗日救国的书刊,其大无畏的精神令人赞叹;同时他非常重视推广报道工作,所主持出版书籍的广告也是内容丰富、文字简练,招式频出。本文从图书广告艺术这一侧面对黄洛峰的编辑出版思想与业绩作了进一步的深入讨论,从革命出版历史与图书推广业务两个方面为我们提供了学习的范例。
[Abstract]:Huang Luofeng is an outstanding modern revolutionary publisher who has made important contributions to socialist publishing. Under the Kuomintang's white terror and cultural encirclement and suppression, he led the Sanlian Bookstore to publish a large number of books and periodicals promoting Marxism and advocating anti-Japanese efforts to save the country. His fearless spirit was admirable. At the same time, he attached great importance to the promotion of reporting. The advertising of books published by the host is also rich in content, concise text, frequent style. This paper further discusses Huang Luofeng's thoughts and achievements of editing and publishing from the aspect of the art of book advertisement, and provides us with an example of learning from two aspects: the history of revolutionary publishing and the business of promoting books.
【作者单位】：华中师范大学;
【分类号】：G239.29;F713.8

【共引文献】