时尚类杂志视觉设计风格研究

发布时间：2018-04-22 00:04

本文选题：时尚杂志 + 视觉设计　；参考：《西安理工大学》2008年硕士论文

【摘要】： “读图时代”的到来让生活节奏越来越快的人们接受越来越多的信息,新的阅读导向改变并且提升了大众的视觉欣赏品位。为了满足受众日益挑剔的阅读胃口,时尚杂志版面的编排已经不能满足于扮演传达信息辅助手段的角色,也不再是简单地起着调节文字、减轻阅读压力的功能,它必须以独特的视觉语言姿态,担负起传统刊物设计不可能实现的作用,成为杂志内容表现方式重要的环节,以满足大众的要求——除了接受杂志带来的文字、图像信息以外还要给予他们色彩的、形象的、直接的视觉愉悦,开启与读者完美沟通的立体通道。成功的杂志设计理念的落实,对赢得读者忠实度,扩大期刊发行量,吸引目标广告客户,最终实现占有广告市场功不可没。基于时尚杂志版面设计理念的重要地位,对其设计的研究就成为成功做好刊物的一大要素。杂志以何种姿态抓住目标读者,稳固自己的地位?在市场定位细化与读者群细分的今天,杂志只有找到自己的方向,确立独特风格,做到从内容到形式都有识别性与延续性,塑造并坚持自己的形象,才能不被目标读者群抛弃,才能在竞争中有自己标识性优势,于此,杂志的设计风格在整个刊物形象塑造流程中不仅扮演着先头兵的角色,更是期刊实现时尚品牌化至关重要的标志。本文对时尚类杂志的特点、分类进行归纳;对其存在的问题进行扫描;从封面、内文、广告三方面着手分析其视觉规律;并以实践为基础,提出了时尚类杂志视觉设计的企划与规范,阐明了各职能在工作流程中的角色与作用。望通过此课题更一步接近省时、省力、出彩的设计理想,让设计为杂志、读者、市场的三方和谐畅通加分。
[Abstract]:The arrival of "the Age of Reading Pictures" makes people who live more and more quickly accept more and more information, and the new reading orientation changes and improves the visual taste of the public. In order to satisfy the increasingly picky reading appetite of the audience, the layout of fashion magazines can no longer be satisfied with the role of a means of conveying information, nor is it simply a function of regulating the text and reducing the pressure of reading. It must take on a unique visual language posture, assume the impossible role of traditional publication design, and become an important link in the way magazine content is expressed in order to meet the needs of the masses-in addition to accepting the words brought by the magazine. In addition to image information, they also give them color, image, direct visual pleasure, open the perfect communication with the reader three-dimensional channel. The successful magazine design idea can win the loyalty of readers, enlarge the circulation of periodicals, attract the target advertisers, and finally achieve the goal of occupying the advertising market. Based on the important position of fashion magazine layout design concept, the research on its design has become a major element of successful publication. What kind of attitude does the magazine hold on to the target audience and secure its position? Today, when the market position is refined and the readership is subdivided, the magazine can only find its own direction, establish its unique style, identify and continue from content to form, mold and stick to its own image, so that it can not be abandoned by the target readers. The magazine's design style not only plays the role of forerunner in the process of creating the image of the magazine, but also is the most important symbol to realize the fashion brand of the journal. This paper sums up the characteristics of fashion magazines, classifies them, scans their existing problems, analyzes their visual rules from three aspects of cover, text and advertisement, and takes practice as the basis. This paper puts forward the planning and specification of visual design for fashion magazines, and expounds the roles and functions of each function in the workflow. Hope through this subject closer to save time, labor, brilliant design ideal, so that the design for magazine, readers, the market of the three harmonious and unblocked points.
【学位授予单位】：西安理工大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：TS881;J524

【引证文献】