“Premiere”电影海报评选引发的思考

发布时间：2018-04-22 02:40

本文选题：海报评选 + 美国平面设计　；参考：《武汉理工大学》2010年硕士论文

【摘要】： 正文：信息时代下我们能够方便地获取各种资源,其中更快捷的为我们提供信息的载体是以图像形式存在的。本文基于一次简单的审美活动而引发的思考,出发点是美国最为权威之电影类杂志"Premiere"(意为“首映”)对近一个世纪以来的电影海报所作的评选。在此之中笔者产生了关于海报作品审美以及如何设计谋划的疑问,诸如“图像时代下,视觉类的设计是如何被审美的?”、“哪些作品可以获得好评?”、“评委是如何评判那些作品的?”等,于是研究对象便是这些已经光环加身的电影海报。为能有对比参考,笔者同时还对被评为“最差”的设计对象进行考证,试图得出更有力的结论。而对其进行研究是因为电影海报的特殊功能性,它兼具广告与艺术的特质,最能体现平面设计的特征,具有极强的目的性和指向性。所以选定电影海报作为切入点,目的首先是为深入了解其设计背景、表达形式和表现手法,探索更值得我们关注的海报类别；其次是为学习案例海报的设计思想和创意来源,并由此分析其成功的要素,对自己以后的设计提供了借鉴参考的素材。本文全篇按照“发现问题-分析问题-解决问题-总结思考”的逻辑思考过程。首先具体分析案例的艺术特征,而后探寻其特征成因和海报的创作背景,其中分析问题的方法不是单纯的带主观性质的去研究哪一个元素能产生所谓“好”的设计,而是针对一个基本参照物(已经被认为是“好”的设计),对它进行客观的图像学上的剖析,而后又站在对象之外,对其进行宏观的比对分析,探索时间因素和文化背景对设计的影响。其中的重要思维方式在于了解领会图像传达的意义同时去研究这些意义又是如何在读者解读的过程中被耗散的。最后本文从发展的角度对海报设计的趋势做出归纳,再结合国内电影海报设计的现状提出了一些可行性建议。
[Abstract]:Text: in the information age, we can obtain all kinds of resources conveniently, among which the carrier which provides us with information more quickly exists in the form of image. Based on a simple aesthetic activity, this paper starts with the selection of the most authoritative American film magazine, Premiere ("premiere"), for nearly a century of movie posters. In this, the author of the poster aesthetic and how to design questions, such as "in the image age, visual design is aesthetic?", "which works can be praised?" "how do the judges judge those works?" So the subject of this study is these halo-filled movie posters. In order to compare and reference, the author also makes textual research on the design object that has been rated as "worst", and tries to draw a more powerful conclusion. The research is due to the special function of the film poster, which has the characteristics of both advertising and art, which can best reflect the characteristics of graphic design, and has a strong purpose and directionality. So the purpose of choosing the film poster as the entry point is to understand the design background, the form of expression and the expression of the poster, and to explore the poster types which are more worthy of our attention, and the second is to study the design ideas and creative sources of the poster of the case study. And from this analysis of the elements of its success, for their future design to provide reference material. This paper follows the logical thinking process of "discovering problem-analyzing problem-solving problem-summing up thinking". First of all, it analyzes the artistic characteristics of the case, and then explores the causes of its characteristics and the background of the poster creation, in which the method of analyzing the problem is not simply subjective to study which element can produce the so-called "good" design. But for a basic reference (already considered a "good" design), to make an objective pictorial analysis of it, and then stand outside the object and make a macro comparative analysis of it. Explore the impact of time and cultural background on design. The important way of thinking is to understand the meaning of image communication and to study how the meaning is dissipated in the process of reading. Finally, this paper summarizes the trend of poster design from the perspective of development, and puts forward some feasible suggestions combined with the present situation of domestic film poster design.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J53

【引证文献】