论调研在企业形象设计中的推动作用

发布时间：2018-04-26 10:05

本文选题：市场调研 + 企业形象设计　；参考：《华东理工大学》2013年硕士论文

【摘要】：视觉传达设计师早就被告知形式、结构和风格是信息交流中不可或缺的工具。随着平面设计专业的进步,竞争越来越激烈的国际市场希望可以检测创新资金的使用结果。希望设计人员能够理解企业的商业需求,从而使为之设计的标志或其他设计能给他们的投资提供丰厚的回报。可见市场调研的重要性。实际是可以通过许多步骤来确认自己在设计时做出了正确选择,企业标志向用户或终端用户传递了企业信息,而不是设计了只具有美学意义的符号。调研的结果可以在许多方面帮助设计师。企业分析是一个评价其优势和弱点的过程。概况解析需要深入了解被评价的企业或公司。其中可能包括历史、财务、产品、市场、设备、人员、品牌定位及营销策略等信息。了解公司概况要特别注意公司的人员。要慎重考虑企业公开发布的资料和信息、广告的放置、与公司有关的消息和明显的品牌展示等。品牌定位,购买媒体宣传的习惯等等。市场调研是一种社会学意义上的行为,注重于调查人类在以市场为基础的经济环境中的行为。可以用市场调研来决定企业标志所应面向的人群,作为一个决策性的步骤,市场调研可以用来了解与产品有关的宣传活动的成效或消费者对某企业的意见,从而帮助我们进行企业标志的定位。
[Abstract]:Visual communication designers have long been informed of the form, structure and style is an indispensable tool in information exchange. With the development of graphic design, the increasingly competitive international market hopes to test the use of innovative funds. It is hoped that designers will understand the business needs of the enterprise so that the logo or other designs designed for them can provide a substantial return on their investment. See the importance of market research. In fact, many steps can be used to confirm that we have made the right choice in the design. The enterprise logo transmits the enterprise information to the user or the end user, instead of designing the symbol with only aesthetic significance. The results of research can help designers in many ways. Enterprise analysis is a process of evaluating its strengths and weaknesses. Profiling requires an in-depth understanding of the business or company being evaluated. This may include information on history, finance, products, markets, equipment, people, brand positioning and marketing strategies. We should pay special attention to the staff of the company when we know the general situation of the company. Careful consideration should be given to publicly released materials and information, placement of advertisements, information about the company and obvious brand displays. Brand positioning, buying media promotion habits and so on. Market research is a sociological behavior, focusing on the investigation of human behavior in the market-based economic environment. Market research can be used to determine the people to whom a business logo should be targeted. As a decision-making step, market research can be used to understand the effectiveness of product-related promotional activities or consumer opinion on a business. Thus helps us to carry on the enterprise mark the localization.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524

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