工业设计中的视觉张力研究

发布时间：2018-04-26 19:39

本文选题：视觉张力 + 夸张表现　；参考：《合肥工业大学》2008年硕士论文

【摘要】： 张力本是物理力学中的一个概念,在工业设计中引申为视觉冲击力、视觉震撼力等,即能给人以较强吸引、刺激和震撼的“视觉力度”。工业设计中的视觉张力以夸张表现,突出个性,甚至部分打破常规构图、色彩和工艺的约束为基础,从而产生较大的视觉趣味性,达到吸引消费者,满足消费者对产品外观、平面广告等新奇性、独创性、个性化的需求。形成视觉力度可以从结构、构图、色彩、材料等方面入手,进行大胆的想象和创新。但是,越是表现夸张、打破常规的东西越容易产生负面作用,视觉张力容易使人产生视觉疲劳、心理压力,还容易走向极端形成哗众取宠,另外设计、制作难度也较大。不过任何事物都有两面性,只要设计者能掌握好“度”,充分了解消费者的心理,就能够设计出不同寻常的、形式优秀独特的、外观彰显特点的作品。本文阐述了视觉张力的概念、基本原理、表现方法及在工业设计中的作用,利用实例说明过分的视觉张力带来的负面影响,总结出合理利用视觉张力的途径和方法,最后作者将上述研究结果应用于自己的设计实践。
[Abstract]:Tension is a concept in physical mechanics. In industrial design, it extends to visual impact, visual shock, and so on, that is, "visual force" which can give people a strong attraction, stimulation and shock. The visual tension in industrial design is based on exaggeration, individuality, and even breaking the constraints of conventional composition, color and technology, so as to attract consumers and satisfy the appearance of products. Print advertising and other novelty, originality, personalized needs. Visual dynamics can be formed from the structure, composition, color, materials and other aspects of bold imagination and innovation. However, the more exaggerated the performance, the more easy to break the routine things to produce negative effects, visual tension easy to produce visual fatigue, psychological pressure, but also easy to go to the extreme to form grandstanding, in addition, design, production is also more difficult. However, everything has two sides. As long as the designer can master the "degree" and fully understand the psychology of the consumer, he can design unusual, outstanding and unique works with distinctive appearance. In this paper, the concept, basic principle, expression method and function in industrial design of visual tension are expounded. The negative effects of excessive visual tension are illustrated by an example, and the ways and methods of rational use of visual tension are summarized. Finally, the author applies the above research results to his own design practice.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：TB47

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