旅游影视广告设计中民俗元素的应用研究

发布时间：2018-04-26 23:31

本文选题：传统文化 + 元素　；参考：《河北科技大学》2013年硕士论文

【摘要】：本课题从消费心理学角度阐述世界一体化格局的大背景下，民俗文化热推的历史必然性。首先阐述了消费密码、旅游文化、民俗旅游的基本内涵，综述了近年来国内外对民俗文化旅游的研究进展。文化旅游是深层次开发旅游业的基础，民俗文化旅游是文化旅游的重要组成部分，从文化创意视角全面研究旅游广告宣传的文化属性表现。对民俗文化旅游的诸多方面进行解析，探索其开发的规律。其次，针对国内当代旅游影视广告设计中的实际案例进行分析，阐明传统民俗元素和现代设计元素在同一广告宣传片中的和谐共存和创新。阐述提升民族文化寓意和增强广告美感，继承和发扬中国传统文化，并提升其在国际市场中的地位的作用。本文采用大量的实际案例整理分析，结合图像学、美学的研究方法，着重从表现方式、意念表达、审美倾向三个方面论述了传统民俗元素在当代旅游影视广告应用中的适度表现；并针对如何借助传统文化的丰富内涵提升旅游影视广告宣传片的设计美感、提升旅游文化产业的市场潜力、取得良好的经济效益做出解读。文章透过对现代旅游影视广告设计的研究，，展示中国传统民俗艺术的绚丽多彩，提高公众对非物质文化遗产的认知，关注民俗艺术在当代的传承和保护。本文从旅游影视广告的视角对异彩纷呈的民俗文化进行研究，分析了开展民俗文化旅游的现状，对民俗文化旅游的诸多方面进行解析，探索其开发的规律，提出了今后开发应用的设想。
[Abstract]:Under the background of the world integration pattern, the historical inevitability of folk culture's hot push is expounded from the angle of consumer psychology. Firstly, this paper expounds the basic connotation of consumption code, tourism culture and folklore tourism, and summarizes the research progress of folklore culture tourism at home and abroad in recent years. Cultural tourism is the foundation of deep development of tourism, folklore tourism is an important part of cultural tourism, from the perspective of cultural creativity, the cultural properties of tourism advertising are comprehensively studied. This paper analyzes many aspects of folklore cultural tourism, and explores the rules of its development. Secondly, this paper analyzes the actual cases of domestic contemporary tourism film and television advertising design, and clarifies the harmonious coexistence and innovation of traditional folk elements and modern design elements in the same advertising film. This paper expounds the role of raising the moral of national culture and enhancing the aesthetic sense of advertising, inheriting and developing Chinese traditional culture, and enhancing its position in the international market. This paper uses a large number of practical cases to sort out and analyze, combining with the research methods of graphics and aesthetics, focusing on the expression of expression and the expression of ideas. This paper discusses the moderate performance of traditional folklore elements in the application of contemporary tourism film and television advertisement in three aspects of aesthetic tendency, and aims at how to enhance the aesthetic sense of the design of tourism film and television advertisement propaganda film with the help of the rich connotation of traditional culture. Promote the market potential of tourism culture industry, and obtain good economic benefits to make interpretation. Through the research on the advertisement design of modern tourism film and television, this paper shows the brilliance of Chinese traditional folk art, improves the public's cognition of intangible cultural heritage, and pays close attention to the inheritance and protection of folk art in the contemporary era. This paper studies the colorful folklore culture from the perspective of tourism film and television advertisement, analyzes the present situation of developing folklore cultural tourism, analyzes many aspects of folklore cultural tourism, and explores the rules of its development. The idea of development and application in the future is put forward.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J904;K892

【参考文献】