动物在招贴设计中的情感表达

发布时间：2018-04-28 15:16

本文选题：动物 + 元素　；参考：《大连工业大学》2016年硕士论文

【摘要】：随着社会文明的进步及时代的发展,招贴作为广告中历史悠久的形式之一,在人们生活中的影响力不断深化,越来越多的商家也加大了招贴的投入力度,促进招贴对于人们心理及情感的影响,进而实现激发消费潜力,促销商品的目标。在日益激烈的市场竞争中,形式多样的招贴不仅在设计上更具创意,充分地利用了各种造型元素来吸引消费者的注意,而且在招贴的平台上,也积极地借助了现代信息技术,以富于艺术性、情感性、创意性的造型元素来提升招贴的效果。作为与人类接触最广泛、最密切的动物,常常被用于各种招贴的设计中,自然界中的动物形态丰富多样,且具有深刻的人文内涵,能够使招贴的受众迅速地理解并接受。不同的设计目标及表现形态,招贴中的动物形态也会不尽一致,为了使招贴的视觉效果更加鲜明、生动,在动物形态设计中,不仅要充分结合产品的内容与特色,还要满足现代社会人们的审美及情感需求,以形象、富于创意的动物形态来传达产品的信息,实现理想的宣传效果。本文主要针对动物在招贴设计中的情感表达进行分析,并结合实际案例,深入探究动物在招贴设计中情感传达的表现手法、特征以及创新。
[Abstract]:With the progress of social civilization and the development of the times, posters, as one of the forms of advertising with a long history, have deepened their influence in people's lives, and more and more businesses have also increased their investment in posters. Promote the influence of poster on people's psychology and emotion, and then achieve the goal of stimulating consumption potential and promoting goods. In the increasingly fierce market competition, the various forms of posters are not only more creative in design, making full use of various modeling elements to attract the attention of consumers, but also actively benefit from modern information technology on the poster platform. Artistic, emotional, creative modeling elements to enhance the effect of posters. As the most extensive and intimate animals in contact with human beings, they are often used in the design of various posters. The animal forms in nature are rich and diverse, and have profound humanistic connotation, which can make the poster audience understand and accept the poster quickly. In order to make the visual effect of the poster more vivid and vivid, not only the content and characteristics of the product should be fully combined in the design of animal form, but also the animal form in the poster will be different. To meet the aesthetic and emotional needs of modern society, image, creative animal form to convey product information, achieve the ideal publicity effect. This paper mainly analyzes the emotional expression of animals in the poster design, and combined with practical cases, deeply explore the expression techniques, characteristics and innovation of emotional communication in the poster design.
【学位授予单位】：大连工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J524.3

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