论广告设计创意思维的民族化趋势

发布时间：2018-04-30 01:30

本文选题：广告设计 + 创意思维　；参考：《现代商贸工业》2015年24期

【摘要】：在现代广告设计过程中,创意思维是广告设计的灵魂。只有深刻打动消费者心灵的广告设计,才能称之为优秀且富有价值的广告设计。广告设计这门艺术,实际上是一种思维创新活动。科学技术日新月异的今天,人们对世界的认知水平,情感的表达以及价值观的诉求发生了一些变化,广告创意的内涵也随之发生了演变。社会主义核心价值观的引领下,广告设计的创意思维要求趋向民族化趋势。同时,优秀的中华民族传统文化影响现代消费者的心理。鉴于此,研究广告设计创意思维的民族化趋势,探索广告设计创意思维的民族化创新道路,培养本民族独特的广告创意思维与打造"中国味"的优秀广告艺术作品。
[Abstract]:In the process of modern advertising design, creative thinking is the soul of advertising design. Only the advertisement design which deeply moves the consumer heart, can be called excellent and valuable advertisement design. The art of advertising design is actually an innovative activity of thinking. With the rapid development of science and technology, the level of cognition, the expression of emotion and the demand of values have changed, and the connotation of advertising creativity has also evolved. Guided by the socialist core values, the creative thinking requirements of advertising design tend to be nationalized. At the same time, the excellent traditional culture of the Chinese nation affects the psychology of modern consumers. In view of this, this paper studies the nationalization trend of the creative thinking of advertising design, explores the national innovative road of the creative thinking of advertising design, trains the unique creative thinking of the advertisement of this nation and creates the excellent advertising art works of "Chinese taste".
【作者单位】：广西玉柴专用汽车有限公司;
【分类号】：F713.81

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