一种基于开源CMS的网络媒体网站的设计与实现

发布时间：2018-04-30 09:13

本文选题：网络媒体 + 网络出版　；参考：《北京邮电大学》2011年硕士论文

【摘要】：近几年,互联网作为新兴媒体,影响力持续稳固发展。相比之下,以纸质出版物为载体的报纸、期刊等传统纸质媒体,其信息滞后、形式单调、难以与读者互动等缺点更加凸显,发行量、广告量呈现缓慢下滑趋势。为了挽救颓势,实现可持续发展,传统纸质媒体不能再仅从传统的内容定位、办刊理念、选题策划上探索新思路,而是要积极开拓新渠道,整合网络力量,或是寻求彻底转型。本文分析了网络作为新兴媒体出现后,给民众和现有媒体市场带来的影响,从而帮助传统纸质媒体从业者认清新局势,转变思路,同时提出了依靠纸质的人员、内容和影响力资源,基于CMS系统构建网络媒体的构想。由于网络媒体的本质是网站,网络出版即是在网站发布内容,CMS(内容管理系统)最适合作为网站核心系统。我们在开发时可以应用软件工程的理论和方法,将把整个网络媒体视作一个项目,进行软件开发项目管理。整个网站开发是基于CMS的再开发。本文给出了建立网络媒体这一项目的生存期模型和任务分解、进度计划,对从宏观上理解网络媒体的出版流程有很大帮助,解决了技术人员不懂出版流程,出版人员不了解网络开发技术的问题。本文研究了当今流行的CMS,选择了PHP168 CMS作为网站核心系统。这套核心系统提供了完善的支撑功能,网络媒体管理者不必再开发网站的内容上传、管理等基本功能,主要工作将集中在确定网络媒体的定位、策划栏目结构、设计外观、设定职位和内容发布流程、做好推广宣传和搜索引擎优化等方面。本文通过研究PHP168的结构、页面运行方式,以及网络媒体应有的层次划分、栏目设置、设计风格,总结出一套行之有效的设置和模板、内容模型再开发方法,并以“博趣·兴趣门户”网站作为实例加以验证。创建新的网络媒体时,可以按照此方法迅速完成工作。在网络媒体的系统建立后,相关组织架构、出版流程、管理方法都要根据媒体和网站的双重特点重新制定,并在实践中加以调整,使之能够流畅、有效、长期持续地运行。本文给出了一套方案。同时,本文还研究了如何通过搜索引擎优化(SEO)来让网站对搜索引擎更友好,以提升网络媒体的影响力。
[Abstract]:In recent years, the Internet as a new media, the impact of sustained and steady development. In contrast, the traditional paper media, such as newspapers and periodicals with paper publications as the carrier, have the disadvantages of lagging information, monotonous form, difficult to interact with readers, and so on. In order to save the decadence and realize the sustainable development, the traditional paper media should not only explore new ideas from the traditional content orientation, the idea of running a magazine, and the subject selection plan, but also actively open up new channels, integrate the network power, or seek a thorough transformation. This paper analyzes the influence that the network has brought to the public and the existing media market after the emergence of the new media, thus helping the traditional paper media practitioners to recognize the new situation and change their thinking. At the same time, it puts forward the personnel who rely on paper. Content and influence resources, based on CMS system to construct network media concept. Because the essence of network media is website, network publishing is the most suitable for website core system. We can apply the theory and method of software engineering when we develop, we will regard the whole network media as a project, carry on the software development project management. The whole website development is based on CMS redevelopment. This paper presents the lifetime model, task decomposition and schedule of the project, which is helpful to understand the publishing process of network media from a macro perspective, and solves the problem that technicians do not understand the publishing process. Publishers do not understand the problems of network development technology. This paper studies the popular CMSs and chooses PHP168 CMS as the core system. This core system provides a sound supporting function. Network media managers do not need to develop basic functions such as content upload and management of websites. The main work will focus on determining the position of network media, planning column structure, and designing appearance. Set up position and content release process, do a good job of promotion and search engine optimization and other aspects. This paper summarizes a set of effective methods of setting and template, content model and redeveloping method by studying the structure of PHP168, the running mode of page, and the hierarchical division, column setting and design style of network media. And with "interesting portal" website as an example to verify. When you create a new network media, you can do the work quickly according to this method. After the establishment of the network media system, the related organizational structure, publishing process and management methods should be reformulated according to the dual characteristics of the media and the website, and be adjusted in practice so that they can run smoothly, effectively and continuously for a long time. A set of schemes is given in this paper. At the same time, this paper also studies how to make the website more search engine friendly through search engine optimization (SEO), in order to enhance the influence of network media.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP393.092

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