数字特效在电视广告中的应用研究

发布时间：2018-04-30 23:34

本文选题：数字特效 + 电视广告　；参考：《云南师范大学》2013年硕士论文

【摘要】：电视广告与我们的生活紧密联系，这种联系不仅仅体现在作品的题材、内容和主题上，，同时还体现在电视广告的技术手段和表现形式上。目前，数字特效技术正快速进入到电视广告的创作领域。以数字特效为代表的数字制作手段极大地丰富了电视广告的表现手法，拓展了电视广告的内容范围，提高了外在品质，同时也深刻地影响着电视广告的创作观念和存在形态。纵观各类艺术的发展历程，任何技术或艺术手段的应运出现都伴随着相应的文化诉求。数字特效应用于电视广告创作绝非偶然，而是当代社会视觉文化转型和影视娱乐化发展的必然结果。本文立足电视广告所处的时代环境，从学理与实例相结合的角度，探讨数字特效在电视广告中的运用研究。
[Abstract]:TV advertisement is closely related to our life, which is not only reflected in the subject matter, content and theme of the work, but also in the technical means and expression form of TV advertisement. At present, digital special effects technology is rapidly entering the field of television advertising creation. The digital production method represented by digital special effects greatly enriches the expression methods of TV advertisement, expands the content range of TV advertisement, improves the external quality, and also profoundly influences the creative concept and existential form of TV advertisement. Throughout the development of all kinds of art, the emergence of any technology or artistic means is accompanied by the corresponding cultural demands. The application of digital special effects to TV advertisement creation is not accidental, but the inevitable result of the transformation of visual culture and the development of film and television entertainment. Based on the time environment of TV advertisement, this paper discusses the application of digital special effect in TV advertisement from the angle of combination of theory and example.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524.3

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