目前书籍艺术设计中的几个问题

发布时间：2018-05-02 15:56

本文选题：书籍艺术设计 + 计算机辅助设计　；参考：《装饰》1998年06期

【摘要】：正一、转折时期的低迷目前的书籍艺术设计,与其他专业门类一样,也面临着因社会主义计划经济向市场转轨时所带来的种种问题。一个突出的现象是,当图书被承认有一般商品的属性进入市场后,片面追求商业利润的粗制滥造、哗众取宠之风,也同时进入书籍艺术设计领域。无数个体书店、书摊上充斥着千篇一律的流行风格的、有意缩小版心、放大字号和行距、用纸粗糙、错别字满篇的所谓畅销书。护封被彻底商品化和广告化了。护封成了与书籍内容不相关的东西。这一类“畅销书”的设计要求是,在琳琅满目的书摊中,如何在十步之外一眼看到,于是醒目的大字号书名,鲜艳的美女,怪诞的风景以及电脑超现实绘画一齐登台。然而,蜂涌而上的“醒目”使得大家都湮没在“醒目”丛中。滥用护封还造成不必要的浪费,它和加大字号、缩小版心从而增加了印张等因素一起,成为图书价格上涨的原因之一。这种“畅销书”的流行,并不说明文化的真正繁荣,实际上它是文化虚无主义的反映。我们在书摊上看到五四以来的新文化运动的巨匠
[Abstract]:First, the downturn in the turning period the art design of books, like other professional categories, is also faced with the socialist planned economy to the market when the transition brought about by all kinds of problems. A prominent phenomenon is that when books are recognized to have the attributes of general commodities to enter the market, the one-sided pursuit of commercial profits, grandstanding wind, but also into the field of book art design. Countless individual bookstores, bookstands full of stereotypical popular style, intentionally narrow the heart, enlarge the size and line spacing, rough paper, misread the text of the so-called best seller. The guard seal was completely commercialized and advertised. The seal became irrelevant to the content of the book. The design requirement of this kind of "best seller" is how to see it ten steps away in a dazzling range of bookstands, and then the bold big title, bright beauty, strange scenery and computer surreal painting come on the stage. However, the flood of "eye-catching" so that everyone in the "eye-catching" cluster. The abuse of seal also causes unnecessary waste. It is one of the reasons for the price increase of books. The popularity of the best-seller does not mean that culture is truly prosperous, in fact it is a reflection of cultural nihilism. We saw at the bookstand the giants of the new cultural movement since the May 4th Movement
【分类号】：J524

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