用视觉形态语义解读设计思维创意

发布时间：2018-05-03 18:10

本文选题：创新思维 + 视觉传达　；参考：《哈尔滨理工大学》2010年硕士论文

【摘要】：纵观我国视觉传达设计的现状,无论是在广告设计、书籍装帧还是在包装设计方面都难以尽如人意,大多数作品因循守旧、缺乏创新,与欧美国家的设计水平更是相去甚远。为什么会出现这样的现状,造成这种结果的真正原因是什么?我认为,会出现设计滞后的原因在于设计人才的滞后,而设计人才的滞后在于设计教育的滞后。由于这种落后,容易导致我国的设计师设计思路相对狭隘。面对这样的设计状况,作为设计师的我们越来越感到培养自身设计思维创意能力的重要性。设计思维创意是对人的思维方式进行研究、开发和有效训练的课程设计与体系,与中国传统思维模式相比,该训练着重培养设计师全新的、立体的、多维的思维方式。通过启发设计师的想象力,激发设计师的原创性,彻底摈弃中国设计界“千人一面,千篇一律”的设计现象。当我们用新式的思维模式培养设计师的同时,也应考虑其在创作过程中可能遇到的困难,特别是在设计作品时对视觉形态要素的准确把握。缺乏对视觉形态的准确掌握,忽视视觉形态与创意思维的结合,容易导致设计师在设计作品时缺乏准确表达设计意图的能力。视觉形态是现代设计艺术中的重要组成部分,它有着自身构成的特征和构形特点。本文针对视知觉中视觉形态要素的个性特点,通过设计思维创意阶段性训练与研究将两者关系进行深入分析。通过对思维的方法、条件、特征以及思维模式的剖析,针对视觉形态的构形特点探究设计思维创意模式,论证只有经过创造性思维训练的科学方法才能培养设计师设计出独特的设计作品。本文还探究了以现代科学理念和创造性思维方法所形成的各种视觉形态,通过对其视觉形态构造的相互依存、相互协调、相互转化等构成关系,挖掘设计师的思维潜质,开拓设计师的空间想象能力并激发其思维灵感的火花,在视觉传达设计领域中建立起全新的视角并创造出广阔的视觉世界,进而培养他们创作出具有现代理念、展现自我个性的设计作品,从而满足现代社会对设计个性化、设计多元化的需求。
[Abstract]:Throughout the present situation of visual communication design in China, whether in advertising design, book binding or packaging design are difficult to be satisfactory, most of the works are conservative, lack of innovation, and Europe and the United States is far from the level of design. Why is such a status quo, and what is the real reason for this result? In my opinion, the reason why design lags is the lag of design talents, and the lag of design talents lies in the lag of design education. As a result of this backwardness, it is easy to lead our designers to design ideas relatively narrow. In the face of such a design situation, as designers, we feel more and more important to cultivate their own creative ability of design thinking. Design thinking originality is a curriculum design and system for studying, developing and effectively training human thinking mode. Compared with Chinese traditional thinking mode, this training focuses on cultivating new, three-dimensional and multidimensional thinking mode of designers. Through inspiring the designer's imagination, arousing the originality of the designer, the design phenomenon of "a thousand people and one thousand people" in the Chinese design field is completely rejected. When we train designers with the new mode of thinking, we should also consider the difficulties they may encounter in the process of creation, especially the accurate grasp of the elements of visual form when designing works. The lack of accurate grasp of visual form and neglect of the combination of visual form and creative thinking can easily lead to the lack of the designer's ability to express the design intention accurately when designing works. Visual form is an important part of modern design art, it has its own characteristics of composition and configuration. Aiming at the personality characteristics of visual form elements in visual perception, this paper makes a deep analysis of the relationship between the two through the training and research of creative design. Through the analysis of thinking methods, conditions, characteristics and thinking modes, the creative mode of thinking is designed according to the configuration characteristics of visual form. Only through the scientific method of creative thinking training can designers be trained to design unique design works. This paper also explores the various visual forms formed by modern scientific ideas and creative thinking methods. Through the interdependence, coordination and transformation of the structure of the visual forms, this paper explores the thinking potential of the designers. Develop the designers' space imagination ability and inspire the spark of their thinking inspiration, establish a new angle of view and create a broad visual world in the field of visual communication design, and then train them to create modern ideas. Show self-personality of the design works, so as to meet the needs of modern society design individuation, design diversity.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524

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