视觉文化时代的网络文学研究

发布时间：2018-05-07 11:24

本文选题：视觉文化 + 网络文学　；参考：《兰州大学》2008年硕士论文

【摘要】： 今天,我们正处在一个视觉文化时代。电影、电视、灯箱、招贴、橱窗、装演、商品包装和外观设计、书刊封面及插图……激流汇荡的视觉影像符号日益笼罩着我们的日常生活,视觉传播日渐成为人类传播中占主导地位的传播方式。铺天盖地的影视广告和光怪陆离的影像文化令人目不暇接,冲击着人们的视觉感官。与传统的语言符号系统相比,视觉文化传播带来的优势有目共睹:视觉符号本身作为一种直观的信息,因其生动的形象、浅显的表意要比文字和声音更能在短时间内吸引受众,更易被受众认知和把握,视觉文化的生产、传播更加快捷、广泛,它冲破了语言和文字的隔阂,打破了雅俗二元对立的文化传统,延伸了人们的认知视野,使异域的具有不同语言文化背景的受众进行沟通和交流,增进彼此间的了解,借助这种视觉传播形式消弥了文化水平上的差异,实现了真正意义上的“情景合并”,进一步缩短了“知识沟”。互联网技术为视觉文化传播提供了一个崭新的发展平台,两者结合后,其形式的丰富多样,是任何一种传统媒体所不能比拟的。它体现了信息时代文化的一个显著特征,即视觉艺术与信息技术的高度融合。网络文学在全球视觉文化成为主流的今天,正在深刻的改变汉语文化和汉语写作本身。随着读图时代的来临,新的思维方式、新的阅读习惯和新的书写方式正在逐步建立,现代生活的超快节奏,网络空间的开放性和大众传媒的民主化,已经慢慢开始改变我们汉语文学的写作习惯和阅读习惯。电子媒介介入文学本身给文学带来深远的意义。网络文学将会有很大的发展余地。
[Abstract]:Today, we are in a visual culture era. Film, TV, light box, poster, window, show, commodity packaging and design, book cover and illustration. The visual image symbols of torrent converge are increasingly enveloping our daily life, and visual communication is becoming the dominant mode of communication in human communication. The numerous film and television advertisement and the strange image culture make the person dizzying, impinges the people's visual sense. Compared with the traditional language symbol system, the advantages of visual culture communication are obvious: visual symbol itself, as a kind of intuitive information, can attract the audience in a short period of time because of its vivid image and simple ideographic meaning. It is easier to be recognized and grasped by the audience, and the production and dissemination of visual culture is faster and more widespread. It breaks the gap between language and writing, breaks the cultural tradition of the binary opposition of elegance and vulgarity, and extends people's cognitive vision. The foreign audiences with different linguistic and cultural backgrounds can communicate and communicate, enhance their mutual understanding, eliminate the differences in cultural level with the help of this form of visual communication, and realize the "scene merging" in the real sense. Further shortened the "knowledge gap". Internet technology provides a brand-new development platform for visual culture communication. After the combination of the two, its forms are rich and diverse, which can not be compared by any traditional media. It embodies a remarkable characteristic of culture in the information age, that is, the high fusion of visual art and information technology. Nowadays, network literature has become the mainstream of global visual culture, which is profoundly changing Chinese culture and Chinese writing itself. With the advent of the age of reading pictures, new ways of thinking, new habits of reading and new ways of writing are being gradually established, the ultra-fast rhythm of modern life, the openness of cyberspace and the democratization of the mass media, Has slowly begun to change our Chinese literature writing habits and reading habits. The involvement of electronic media in literature itself brings profound significance to literature. Network literature will have a lot of room for development.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：I206.7

【引证文献】