廿四春秋,形意千相:中国生肖设计大赛优秀作品

发布时间：2018-05-09 00:03

本文选题：设计大赛 + 杨夏蕙　；参考：《装饰》2015年04期

【摘要】：从1988年到2012年,中国生肖设计大赛整整走过了两轮。前十二年集中在象形、意象字体的设计,后十二年集中在形意图像的设计。创办之初,中国设计尚在起步阶段,而找一个切入点来推动中国设计,就是黑马大叔张小平组织和推进这一赛事的初衷。他以中国的汉字和12生肖文化为基础,发动了一场持续的全国性设计运动。活动开始只是在一线城市的设计圈,后来扩展到了设计界,成为一个有品牌力量的民间大赛,其中心基本在学校,落到"初学、初入设计之门"的一代设计人身上,二十四载,坚持不懈。如今《12生肖形意字》和《12生肖千相图》都已结集由广东人民出版社出版,生肖设计大赛在中国设计界,尤其是设计教育界,写下了浓重的一笔,它所凝聚的力量令人感动。大批设计院校学生积极参与,大赛见证了他们的成长,留下了他们的创意火花,也在一定程度上反映了中国设计水准的提高,获得了多方关注与肯定;评委团由设计界、艺术界的著名教育家、设计师组成,其中有吴冠中、邱陵、陈汉民、余秉楠、靳埭强、蔡启仁、何中强、陈幼坚、吕立勋、柳维和、韩秉华、王炳南、陈绍华、李永铨、何洁、林磐耸、吴冠英、余希洋、陈迎宪、杨夏蕙、马伟达、Joan Lebold等;赛事征稿和成果揭晓都通过民间媒体,让这一系统性的中国传统文化和现代设计结合的尝试与实践没有局限于专业领域,而是走近了更多的普通大众。2015年3月6日,惊蛰,我们痛失黑马。中国广告网发布讣闻称"黑马深受广告界与公益界人士爱戴,他的离世是中国广告界的一大重创"。本期《纸上展览》集中展示生肖设计大赛的优秀作品,因为赛事和作品着实有意义、有趣味;也在4月的清明,以此纪念为赛事投入了大量热情和精力的我们中央工艺美术学院的这位校友——"广告顽童"黑马大叔张小平。
[Abstract]:From 1988 to 2012, the Chinese zodiac design competition went through two full rounds. The first twelve years focus on the design of pictographs, image fonts, and the latter 12 years on the design of images. At the beginning of its establishment, Chinese design is still in its infancy, and to find a starting point to promote Chinese design is the original intention of Black Horse Uncle Zhang Xiaoping to organize and promote this event. Based on Chinese characters and the 12 zodiac culture, he launched an ongoing national design campaign. The event began as a design circle in a first-tier city, and later expanded to the design world, becoming a folk competition with brand power. The center of the event was basically in the school, and fell to a generation of designers who had "started to learn, first entered the door of Design" for 24 years. Persevere. Nowadays, < 12 zodiac characters] and < 12 zodiac map have been published by Guangdong people's publishing house. The Chinese zodiac design competition has written a heavy stroke in Chinese design field, especially in design education field, and the strength it condenses is moving The competition witnessed their growth, left their creative sparks, and to a certain extent reflected the improvement of Chinese design standards, and gained a lot of attention and recognition. Among them are Wu Guanzhong, Qiu Ling, Chen Han-min, Yu Bingnan, Kan Tai-keung, Tsai Kai-jen, he Zhongqiang, Chen Youjian, Lu Lixun, Liu Wei, Han Binghua, Wang Bingnan, Chen Shaohua, Li Yongquan, he Jie, Lin Panzao, Wu Guanying, Yu Xiyang, Chen Yingxian, Yang Xiahui, Ma Wei-da, Joan Lebold, etc. The attempt and practice to combine this systematic Chinese traditional culture with modern design is not confined to the professional field, but to the general public. On March 6, 2015, we lost the black horse. China Advertising website published obituary that "the dark horse by the advertising and public sector people loved, his death is a major blow to the Chinese advertising industry." This issue of the "Paper Exhibition" focuses on the outstanding works of the Chinese zodiac design competition, because the events and works are really meaningful and interesting. Also in April, the Qingming Festival, To commemorate the event for the event invested a lot of enthusiasm and energy of our Central Academy of Arts and Crafts alumnus-"Advertising urchin" Black Uncle Zhang Xiaoping.
【分类号】：J521

【相似文献】