六城市青年观众电视收视状况调查报告

发布时间：2018-05-09 03:06

本文选题：文化程度 + 年龄段　；参考：《电影艺术》2000年06期

【摘要】：本期刊发的“六城市青年观众电视收视状况调查报告” ,是由北京师范大学艺术系电视栏目文化研究课题组与北京沸点广告公司、澳门五星卫视中国市场部共同完成的。该报告在六个城市采用随机抽样的方式调查了 6 111人 ,历时 3个月 ,耗资 30余万。调查报告真实地记录了中国城市青年电视收视的一些基本特征。本刊配合该调查报告 ,分别从电视受众眼中的中国电视形象、青年受众特征分析、收视率与中国电视节目评估等方面进行了理论分析与探讨。欢迎专家、学者和观众就这一话题发表自己的高见
[Abstract]:The "investigation report on TV viewing status of the six cities' Young viewers", published in this issue, was jointly completed by the TV column Culture Research Group of the Art Department of Beijing normal University, the Beijing boiling Point Advertising Company and the China Marketing Department of Macau Five-Star Satellite TV. The report surveyed 6,111 people in six cities using a random sample for three months at a cost of more than 300,000. The investigation report truly records some basic features of Chinese urban youth TV viewing. In cooperation with the investigation report, this paper makes theoretical analysis and discussion on the TV image of China in the eyes of the TV audience, the characteristics of the youth audience, the ratings and the evaluation of the Chinese TV programs. Experts, scholars and viewers are welcome to express their views on this topic
【分类号】：J992

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