视觉文化时代的视觉化生存研究

发布时间：2018-05-09 19:32

本文选题：视觉文化 + 视觉化生存　；参考：《陕西师范大学》2007年硕士论文

【摘要】： 今天，我们正处于一个视觉文化时代。电影、电视、灯箱、招贴、橱窗、装潢、商品包装和外观设计、书刊封面及插图……激流汇荡的视觉影像符号日益笼罩着我们的日常生活，视觉传播日渐成为人类传播中占主导地位的传播方式。铺天盖地的影视广告和光怪陆离的影像文化冲击着人们的视觉感官。有人戏称当代是“读图时代”，这个说法意味深长。与文字相比，图像更具优势和吸引力。人的阅读兴趣显然不如对影视、卡通、游戏、网络等图像文化的热衷。不但学龄前儿童和中小学生爱读图，甚至大学生和一般成人亦热衷于卡通读物和其他图像读物。多媒体教学以图像替代了言语，而电视新闻比报纸新闻更具有影响力。也许我们有理由说，在视觉文化时代，文字正在慢慢地沦为图像的脚注，图像成了主角。视觉文化时代的法则是：图像胜于文字。道理很简单，图像是直观的、感性的和带有快感的。与传统的语言符号系统相比，视觉文化传播带来的优势有目共睹：视觉符号本身作为一种直观的信息，因其生动的形象、浅显的表意要比文字和声音更能在短时间内吸引受众，更易被受众认知和把握，视觉文化的生产、传播更加快捷、广泛，它冲破了语言和文字的隔阂，打破了雅俗二元对立的文化传统，延伸了人们的认知视野，使异域的具有不同语言文化背景的受众进行沟通和交流，增进彼此间的了解，借助这种视觉传播形式消弥了文化水平上的差异，实现了真正意义上的“情景合并”，进一步缩短了“知识沟”。视觉文化现象出现的主要原因在于：一方面消费社会的出现是视觉文化时代到来的根源，另一方面现代传播科技构筑了张扬视觉文化的媒介平台，最重要的还在于受众的图像消费倾向不断增强，受众倾向追求虚拟性和体验性，加之窥视欲的不断满足与强化，这是视觉文化日渐勃兴的又一诱因。我们在欢呼视觉文化时代到来的同时，不免引起对当前视觉化生存的思考和忧虑。作为一柄“双刃剑”，高度发展的视觉文化带来了诸多困惑。在信息爆炸的信息社会，身处在形形色色影像包围之中的人们每天都要接受海量的视觉符号的疲劳轰炸。我们生活的这个世界，是一个完全由视觉符号所营造的世界，无论在何时何地，，我们似乎都无法摆脱人造的视觉形象的追踪。越来越多的时候分不清真实与虚拟，文字阅读体验的审美韵味消失，文字内涵被深度消解，影像越加倾向于人为的、刻意的策划和刺激，其支配和霸权地位越发突出。我们越来越生活在一个被形象包围的世界，原本狭隘的公共空间变得愈加逼仄。因此，人们当前遭遇的视觉化生存困境尤应引起我们的重视。回归自然，重返乡野就成了多数人的必然选择。这是一种对自由的本能渴望，一种让身心回归自然的主动的选择，一种对视觉影像人为性和压制的积极的反抗。另外，加强视觉文化素养教育是一项十分重要而又迫切的任务，也是人们更好地视觉化生存的必由之路。
[Abstract]:Today, we are in a age of visual culture.
Film, television, light box, poster, window, decoration, commodity packaging and design, book covers and illustrations. The visual image symbols of the ringing stream are increasingly enveloped in our daily life. Visual communication is becoming the dominant mode of communication in human communication. People's visual sense. Some people call contemporary "reading the picture age", which is meaningful. Compared with the text, the image is more advantageous and attractive. People's interest in reading is obviously not as good as the image culture of film, cartoon, game, network and so on. Not only preschool children and primary and middle school students love reading pictures, even college students and ordinary adults, too. With a keen interest in cartoon books and other image readings. Multimedia teaching takes images instead of speech, and television news is more influential than newspaper news. Perhaps we have reason to say that in the age of visual culture, words are slowly becoming footnotes to images, and images become the protagonists. The law of the age of visual culture is that images are better than words. Very simply, images are intuitive, sensual and pleasant.
Compared with the traditional language symbol system, the advantages of visual culture communication are obvious: the visual symbol itself is a kind of intuitive information. Because of its vivid image, the superficial meaning is more able to attract the audience in a short time than the words and sounds, and is more easily recognized and grasped by the audience. The production of visual culture is more quickly and widely spread. It breaks through the barrier of language and writing, breaks the cultural tradition of the two yuan antagonism, extends the cognitive vision of the people, communicates and exchanges the audience with different language and culture background, improves the understanding between each other, and improves the cultural level by means of this form of visual communication and realizes the real significance. The "scenario merging" further shortened the "knowledge gap".
The main reasons for the appearance of visual culture are: on the one hand, the emergence of the consumer society is the source of the coming of the age of visual culture. On the other hand, the modern communication technology has built the media platform to publicize the visual culture. The most important thing is that the audience's image consumption tendency is constantly enhanced, the audience tends to pursue the virtuality and experience, plus a glimpse of it. The constant satisfaction and reinforcement of visual desire is another incentive for the growing popularity of visual culture.
As a "double-edged sword", a highly developed visual culture has brought a lot of confusion as a "double-edged sword". People in the information society, surrounded by images of all kinds of images, have to accept massive visual symbols every day. Fatigue bombing. The world we live in is a world built entirely by visual symbols. Whenever and wherever we are, we seem to be unable to get rid of the tracking of artificial visual images. More and more times are not clear about the real and virtual, the aesthetic flavor of the reading experience of the text is disappearing, the connotation of the text is deeply eliminated, and the image is more and more The tendency to artificially and deliberately plan and stimulate its dominance and hegemony is becoming more and more prominent. We are increasingly living in a world surrounded by images, and the narrow public space has become increasingly compelled. Therefore, the current plight of visual survival should be paid more attention to. Return to nature and return to the country as a majority. The inevitable choice of human being is an instinctive desire for freedom, an active choice to let the body and body return to nature, a positive resistance to the human nature and suppression of visual images. In addition, it is a very important and urgent task to strengthen the education of visual culture, and it is also the only way for people to better visualize their survival.

【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：G206

【引证文献】