信息时代下户外新媒体广告的审美研究

发布时间：2018-05-10 14:22

本文选题：户外广告 + 新媒体　；参考：《西北大学》2012年硕士论文

【摘要】：人类社会的繁荣与进步随着历史的发展而发展,进入信息社会后,新技术层出不穷,科技与艺术的融合也成为当代艺术设计发展的趋势。户外广告的发展也与经济、城市精神文化建设的提升有密切联系。优秀的户外广告,在实现自身传达功能的同时,也是体现城市风貌的一扇“窗口”,人们通过这扇“窗口”,能够领略到一座城市的现代化与经济文化发展水平。本文以信息时代背景下户外广告视觉传达具有的时代特性为前提,以此对户外新媒体广告的审美性进行研究,并就户外新媒体广告中的应用元素如影像、互动、游戏、技术、载体等方面,从艺术审美的角度进行了较为系统的分析与论述。户外新媒体广告作为在户外空间中的特殊艺术形态已经在城市的进程中展现出自己的魅力,新技术与新媒体的结合,不仅仅为了实现商业目的,而且体现出传播的力度与互动功效,在城市空间中扮演着重要的角色。户外新媒体广告应该随着人本精神的发展、环保观念的深入,更加注重其文化内涵和社会责任感与审美意识,这样的户外新媒体广告才能更加长久的与城市发展的步伐协调一致,创造出超越经济价值之上的社会文化影响力,实现其社会价值。
[Abstract]:The prosperity and progress of human society develop with the development of history. After entering the information society, new technologies emerge one after another, and the integration of technology and art has become the trend of contemporary art design development. The development of outdoor advertising is also closely related to the promotion of economic and urban spiritual and cultural construction. Excellent outdoor advertisement, while realizing its own communication function, is also a "window" that reflects the style and features of the city. Through this window, people can get a glimpse of a city's modernization and economic and cultural development level. Based on the background of the information age, this paper studies the aesthetic of outdoor new media advertising, and discusses the application elements of outdoor new media advertising, such as image, interaction, game, technology, on the premise of the era characteristics of outdoor advertising visual communication under the background of the information age, so as to study the aesthetic characteristics of outdoor new media advertising. Carrier and other aspects, from the point of view of artistic aesthetics, a more systematic analysis and discussion. As a special artistic form in outdoor space, outdoor new media advertising has shown its charm in the process of city. The combination of new technology and new media is not only for the purpose of commercial purposes. And embodies the intensity of communication and interactive efficacy, plays an important role in urban space. With the development of humanism and the deepening of the concept of environmental protection, outdoor new media advertising should pay more attention to its cultural connotation, social responsibility and aesthetic consciousness. This kind of outdoor new media advertisement can be more consistent with the pace of urban development, create social and cultural influence beyond economic value, and realize its social value.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524.3

【相似文献】