新媒体时代微电影广告叙事学的特点

发布时间：2018-05-13 03:39

本文选题：电影广告 + 新媒体时代　；参考：《青年记者》2015年08期

【摘要】：正微电影广告是广告主为了宣传某个特定的商品或品牌而拍摄录制的、具有故事情节的、时长一般在30分钟之内的、以电影的创作手法为艺术表现手法的广告形式。微电影广告用拍摄电影的方式把广告内容加入其中,把广告变得含蓄平缓,让人在受到故事触动的同时接受产品。港台与内地微电影广告叙事风格比较1.台湾:偏重细腻处理。台湾大众银行系列广告由《梦骑士》《母亲的勇气》《马校长的合唱团》《生命树》组成,一
[Abstract]:The advertisement of positive micro film is a kind of advertisement which is shot and recorded by advertisers in order to promote a particular commodity or brand. It has a story plot and usually lasts within 30 minutes. It takes the creative technique of the film as the artistic expression of the advertisement form. Micro-film ads incorporate the content of the advertisements into them by the way of making films, making the advertisements implicit and gentle, allowing people to accept the products while being touched by the story. Hong Kong TV and mainland micro-film advertising narrative style comparison 1. Taiwan: emphasis on delicate handling. Taiwan's popular Bank advertising series is composed of "Dream Knight" Mother's Courage "Chorus of Principal Ma" Tree of Life ", 1
【作者单位】：河北大学新闻传播学院;
【分类号】：J905;G206

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