基于中国老年人心理需求的玩具开发设计研究

发布时间：2018-05-17 01:26

本文选题：老年人玩具 + 生理　；参考：《天津科技大学》2013年硕士论文

【摘要】：随着我国人口老龄化问题的日益突出,其产生的各种问题不容忽视,特别是我国还处在老年事业的起步阶段,目前针对老年人需求设计的产品更是匮乏。本文将以此为前提,把老年人玩具作为突破口,分析老年人对玩具的需求以及玩具带给老年人的积极作用,同时老年人玩具的开发也将动我国玩具行业的发展,为老龄产业的扩充做出应有的贡献。本文在分析老年人的生理特点和心理特点的基础上,总结了这些特点对于老年人玩具设计的影响。接着对老年人玩具的概念、种类和功能进行了阐述,通过对我国老年人娱乐生活现状的分析,得出现存老年人玩具存在的问题及原因。在第四部分着重分析了国内外老年人玩具的市场情况,从而得出国外老年人玩具对我国的设计启示。在此基础上,结合老年人的身心特点及心理需求,提出了老年人玩具的设计方法和策略,对于设计方法的探讨是从设计思路、要素、原则等方面展开的,而关于策略的分析,包括产品、品牌、包装、广告、价格、服务、销售促进等方面。最后,通过对儿童玩具的转型,展开了老年人玩具的设计实践,从而对前面提出的老年人玩具的开发设计方法进行了验证。对于我国人口老龄化所带来的一系列问题,设计人员也将面临着新的挑战。在设计中不能单一的只满足老年人的生理需求,还要从老年心理学的角度出发,更加关注于他们情感、心理需求,从精神感受的角度去关照他们。从而设计出更符合老年人心理和生理需求的玩具产品,增添他们晚年生活的乐趣,充实丰富养老生活,给他们的心灵带来更多的慰藉。通过与传统的老年人玩具相比,本文最主要的特点是在设计中能够结合老年人的生理和心理特点,将老年人的心理需求(主要是情感交流和娱乐保健等理念)融入到玩具设计之中,为老年人玩具的开发和设计提供较为系统的方法,同时对今后从事相关研究的设计人员提供一定的理论和实践参考。
[Abstract]:With the increasingly prominent problem of aging population in China, the problems can not be ignored, especially China is still in the beginning stage of the cause of the elderly, and the products designed for the needs of the elderly are even more scarce. This article will take this as the premise, regards the old people's toy as the breakthrough point, analyzes the old people's demand for the toy and the positive function which the toy brings to the old people, at the same time, the development of the old people's toy will also stimulate the development of the toy industry in our country. To make due contribution to the expansion of the aging industry. Based on the analysis of the physiological and psychological characteristics of the elderly, this paper summarizes the influence of these characteristics on the design of toys for the elderly. Then the concept, types and functions of the toys for the elderly are expounded. Through the analysis of the present situation of the entertainment life of the elderly in China, the problems and causes of the existing toys for the elderly are obtained. In the fourth part, the author analyzes the market situation of the aged toys at home and abroad, and draws the inspiration of the design of the toys for the aged in foreign countries. On this basis, combined with the physical and mental characteristics and psychological needs of the elderly, this paper puts forward the design methods and strategies of the toys for the elderly. The discussion of the design methods is carried out from the aspects of design ideas, elements, principles, etc. Including products, brands, packaging, advertising, prices, services, sales promotion and so on. Finally, through the transformation of children's toys, the design practice of the old toys is carried out, and the development and design method of the old toys put forward above is verified. Designers will also face new challenges for a series of problems brought about by the aging population in China. In the design can not only meet the physiological needs of the elderly, but also from the point of view of the elderly psychology, pay more attention to their emotional, psychological needs, from the perspective of spiritual feelings to care for them. In order to design more suitable for the psychological and physiological needs of the elderly toys products to increase the fun of their later life enrich the life of the aged and bring more comfort to their hearts. Compared with the traditional toys for the elderly, the most important feature of this paper is the ability to combine the physical and psychological characteristics of the elderly in the design. The psychological needs of the elderly (mainly the concepts of emotional exchange and recreational health care) are integrated into the toy design to provide a more systematic method for the development and design of the toys for the elderly. At the same time, it provides some theoretical and practical reference for designers engaged in related research in the future.
【学位授予单位】：天津科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D669.6

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