基于增强现实和位置服务的手机广告系统

发布时间：2018-05-17 19:18

本文选题：增强现实 + 位置服务　；参考：《科技导报》2013年04期

【摘要】：当前国内移动互联网发展极其迅速,但平面广告进入手机广告市场时遇到了一些困难,广告效果并不理想。针对这个现状,本文提出新的解决思路:利用现实增强和位置服务等技术,借鉴和运用ARToolKit、Hadoop、Blender、min3D等多个开源软件模块化设计开发了基于安卓(Android)平台的手机广告系统。系统包括手机客户端和服务器端两大部分,手机客户端负责从平面广告中识别二维码,定位当前手机的位置坐标,然后将用户信息、二维码和位置坐标发送给服务器端;服务器端接收后,通过范围搜索算法检索地图数据库和虚拟影像文件库,根据地域的不同得到对应的3D虚拟影像广告文件,将其回传给手机,手机客户端就能显示出3D虚拟影像广告了。此系统使平面广告通过二维码在手机中显示出3D虚拟影像效果,还能根据手机所在地域动态投放不同广告,增加了广告的吸引力,使手机广告更具有针对性、点击率更高、更有效果。
[Abstract]:At present, the mobile Internet is developing very quickly in China, but the print advertising has encountered some difficulties when entering the mobile advertising market, and the advertising effect is not ideal. In view of this situation, this paper puts forward a new solution: using the technology of reality enhancement and location service, the mobile advertising system based on Android platform is developed by using the modular design of open source software, such as ARToolKit Hadoop Blendermin3D and so on. The system includes two parts: mobile phone client and server. The mobile phone client is responsible for identifying the QR code from the plane advertisement, locating the location coordinates of the current mobile phone, and then sending the user information, the QR code and the location coordinate to the server. After the server receives it, the map database and the virtual image file library are retrieved by the range search algorithm, and the corresponding 3D virtual image advertising files are obtained according to the different regions, and then sent back to the mobile phone. Mobile client can display 3 D virtual video ads. This system makes print advertisement display 3D virtual image effect in mobile phone through QR code, and can dynamically place different ads according to the location of mobile phone, which increases the attraction of advertisement, makes mobile phone advertisement more targeted and has higher click rate. More effective.
【作者单位】：中国科学技术信息研究所;北龙中网(北京)科技有限责任公司;
【分类号】：TN929.5;TP391.9

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