浅析韩国明星综艺节目在中国网络的传播

发布时间：2018-05-18 04:04

本文选题：明星制 + 明星真人秀　；参考：《上海师范大学》2010年硕士论文

【摘要】： 提起韩流,我们首先会想到韩国明星、韩剧或者韩国电影,然而近几年,在韩国明星制的带动下,韩国综艺节目渐渐也开始崛起,引领韩流热潮。内地有不少电视台模仿过韩国综艺节目,至今还有一些节目在模仿其形式环节。而且国内对于韩国综艺的研究也大多集中对节目主体的形式上。本文突破了传统研究中单纯以节目主体为对象,微观个体式的研究手法,从产业运作和传播模式这两种宏观的视角入手,系统分析了韩国明星制在综艺节目的中位置及运作规律,及网络媒介下对综艺节目制作和传播上的影响。在宏观的视角分析下,不难发现韩国综艺的成功规律在于引入好莱坞的明星制并且合理本土化。笔者认为,明星是节目的主体,是节目传播的动力来源,更是最终受益者。从某种角度来说,节目是明星形象的一种宣传广告,而节目也通过明星获得收视率,两者是一种双赢互利的关系。此外通过与国内综艺的对比分析发现,韩国综艺节目中明星都有明确的综艺形象定位,特别是偶像明星,有着偶像与综艺的双重定位,并在大量韩国综艺节目特别是真人秀类的节目中,包装展示这种定位。这种综艺定位来源与明星本身性格但又不完全是本色表现,是一种真实化的艺术包装,是为了明星的商业属性所做的一种包装策略。相比之下,国内的明星很少有这种清晰综艺定位,大多本色演出,没有考虑进受众市场的需要进行包装培养。在宏观研究产业规律的同时,也加入了对韩国综艺节目主体的研究,归纳出在节目后期制作上采用了一种叙事引导手段,通过字幕、动画、慢镜头、音乐、画外音、观众反应,制造出一种情绪化、故事化引导的效果。在传播模式的分析上,提出三跨自主传播的概念,也就是跨文化、跨国家、跨媒介的受众自主传播,分析了受众自主传播的深层原因来自与长期以来在传统媒介中缺失话语权。详尽分析了网络媒介下综艺节目的挑战与机遇。最后,结合我国国情,试提出发展民星制综艺的策略。其本质也就是自行培养发展综艺明星,使之成为节目的附属产品,通过延长民星自身的价值链来延长节目的价值链,同时再通过明星效应扩大节目影响力。打破节目单一依靠收视率盈利的模式。
[Abstract]:When it comes to the Korean Wave, we first think of Korean stars, Korean dramas or Korean movies. However, in recent years, Korean variety shows have gradually begun to rise and lead the Korean wave boom, driven by the Korean star system. Many TV stations in the mainland have imitated Korean variety shows, and so far some programs have been imitating its formal links. And the domestic research on Korean variety is mostly focused on the form of the main program. This paper breaks through the traditional research on the program as the object, micro-individual research techniques, from the industrial operation and communication mode of the two macro perspective, This paper systematically analyzes the position and operation rule of Korean star system in variety show, and the influence of network media on variety show production and dissemination. From the macro point of view, it is not difficult to find that the successful rule of Korean variety is to introduce Hollywood star system and make it localization. The author believes that star is the main body of the program, the power source of program dissemination, and the ultimate beneficiary. From a certain point of view, the program is a kind of publicity advertisement of star image, and the program also gets the ratings through the star, which is a win-win and mutually beneficial relationship. In addition, through the comparative analysis with the domestic variety arts, it is found that the Korean variety show stars all have a clear variety image positioning, especially the idol star, has the double position of idol and variety arts. And in a large number of Korean variety shows, especially reality shows, packaging shows this positioning. This variety art orientation source and star's own character but is not completely the true color performance, is one kind of real art packing, is for star's commercial attribute one kind of packing strategy. In contrast, domestic stars rarely have such a clear variety positioning, most of the original performance, did not take into account the needs of the audience market packaging culture. While studying the laws of the industry macroscopically, we also joined the research on the main body of Korean variety shows, and concluded that in the post-production of the programs, a narrative guiding means was adopted, through subtitles, animations, slow motion, music, voice-over sounds, and audience reactions. Create an emotional, story-based guidance effect. Based on the analysis of communication mode, the author puts forward the concept of "three-cross-independent communication", that is, the self-directed communication of the audience across cultures, countries and media, and analyzes the deep reason of the self-communication of the audience from the loss of the right of speech in the traditional media for a long time This paper analyzes in detail the challenges and opportunities of variety shows under the network media. Finally, according to the situation of our country, this paper puts forward the strategy of developing the folk star variety art system. Its essence is to cultivate and develop variety stars by themselves and make them become the subsidiary products of programs, extend the value chain of programs by extending the value chain of Minxing, and at the same time extend the influence of programs through the star effect. Break a program that relies on ratings to make a profit.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G222

【引证文献】