内文广告原型系统的设计及其关键技术的实现

发布时间：2018-05-19 13:27

本文选题：网络广告 + 内文广告　；参考：《北京邮电大学》2009年硕士论文

【摘要】： 随着Internet的发展,网络广告已经成为当今最热门的广告形式。为了能够更快适应Web2.0快速的发展需求,人们推出了一种称为内文广告的网络广告新模式。内文广告是一种新型的网络广告形式,完全通过计算机识别文章内部关键词和文章特性,并根据这些数据在鼠标滑过关键词的时候弹出对应该关键词的广告,匹配好的关键词将由下划线标出。这种广告模式有如下特点:它能够在任何内容性文章中加载,避免了对浏览者的干扰,而且浏览者在阅读内容性文章时精神很集中,如此使得对于广告的记忆效果达到了最大值。内文广告针对的受众群体质量更高,可以准确把握用户习惯;表现形式丰富,可以把各种网络广告的表现形式全部运用上;定向性更强,可以选择与自己产品及品牌的关键词,加深顾客对于旗下品牌的印象;数量巨大,可以覆盖上万家网站,而且统计方便,能精确统计有多少曝光、多少点击,可供广告主下次投放作参考。本论文主要研究了如何构建出一个符合当前互联网发展方向的内文广告平台原型系统,并给出了原型系统的设计以及相关关键技术的实现。主要包括以下几个方面: (1).绪论介绍了课题的研究背景、现状和研究意义,接着从内涵、特点、功能,历史、现状,发展趋势以及优缺点这几个方面介绍了网络广告。最后对内文广告系统进行了介绍并且分析了这种网络广告模式的优点。 (2).内文广告原型系统概述首先对内文广告原型系统进行了设计,接着描述了内文广告原型系统的结构。 (3).网络爬行器子系统首先分析了网络爬行的相关策略,然后对内文广告原型系统的网络爬行器所应该具备的功能进行了分析,最后着重描述了内文广告原型系统的网络爬行器的设计与实现。 (4).文本分词器子系统首先介绍了当前文本分词的几种基本算法,接着对内文广告原型系统的文本分词器应该具备的功能进行了分析,最后着重描述了内文广告原型系统文本分词器的设计与实现。 (5).文本分类子系统首先对当前文本分类做了介绍,主要围绕特征值的提取和分类算法这两点展开。接着对内文广告原型的文本分类子系统所应该具备的功能进行了分析。最后着重描述了内文广告原型系统文本分类子系统的设计与实现。 (6).广告投放子系统首先介绍了广告投放系统的现状,和目前业界对当前广告系统的关注点,从中得到一个广告投放系统应具备的功能,然后着重对内文广告原型系统广告投放子系统的设计与实现进行了阐述,重点是广告页面分析引擎、广告发布引擎、统计引擎以及数据缓存等。
[Abstract]:With the development of Internet, online advertising has become the most popular advertising form. In order to adapt to the rapid development of Web2.0, a new network advertising model called inner text advertising has been developed. Inner text advertising is a new form of online advertising, which recognizes the internal keywords and features of the article completely through the computer, and according to these data, pops up the ads for the appropriate keywords as the mouse slips past the keywords. Matched keywords will be underlined. This advertising model has the following characteristics: it can be loaded in any content article, without interfering with the viewer, and the viewer is very focused when reading the content article. In this way, the memory effect of advertising reached the maximum. The inner text advertisement is aimed at the audience group of higher quality, can grasp the user habit accurately; the expression form is rich, may use all kinds of network advertisement expression form; the orientation is stronger, may choose with own product and the brand key word, To deepen customer impression of its brand; a large number of can cover tens of thousands of websites, and the statistics are convenient, can accurately count how much exposure, how many clicks, for advertisers next time for reference. This paper mainly studies how to construct a prototype system of internal advertisement platform which is in line with the current trend of Internet development, and gives the design of the prototype system and the implementation of related key technologies. It mainly includes the following aspects: There is no such thing as a bird. Introduction This paper introduces the research background, current situation and significance of the research, and then introduces the network advertisement from the aspects of connotation, characteristics, functions, history, current situation, development trend and advantages and disadvantages. Finally, the paper introduces the inner text advertising system and analyzes the advantages of this network advertising model. There are two pieces of water. An Overview of the prototype system of Inner text Advertising Firstly, the prototype system of inner text advertisement is designed, and then the structure of inner text advertisement prototype system is described. 3. Network crawler subsystem This paper first analyzes the related strategies of web crawling, then analyzes the functions of the web crawler in the prototype system of inner text advertisement, and finally describes the design and implementation of the web crawler of the prototype system of inner text advertisement. 4. Text particimer subsystem This paper first introduces several basic algorithms of text word segmentation, then analyzes the function of text word particimer in the prototype system of inner text advertisement, and finally describes the design and implementation of the text word segmentation system of inner text advertisement prototype system. 5. Text classification subsystem Firstly, this paper introduces the current text classification, mainly focusing on the feature extraction and classification algorithm. Then, the paper analyzes the function of text classification subsystem of inner text advertisement prototype. In the end, the design and implementation of text classification subsystem of inner text advertisement prototype system are described emphatically. There are six of them. Advertising subsystem First of all, it introduces the current situation of the advertising delivery system, and the current industry's focus on the current advertising system, from which we can get the function that an advertising delivery system should have. Then, the design and implementation of advertising delivery subsystem of inner text advertising prototype system are described, with the emphasis on advertisement page analysis engine, advertisement publishing engine, statistics engine and data cache.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：TP311.52

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