郴州民间工艺美术在平面广告设计教学中的应用研究

发布时间：2018-05-21 12:21

本文选题：郴州民间工艺美术 + 平面广告设计　；参考：《大众文艺》2015年06期

【摘要】：平面广告设计教学中吸取传统民间工艺美术的优良传统,已经越来越受到重视。郴州民间工艺美术作为传统民间工艺美术的重要组成部分,由于地域、经济、重视程度等原因,正在日渐消逝,作为郴州地区的高校有责任与义务,把本地的工艺美术资源请进学校,用平面广告设计的手段将其继承和延续。高校具有文化资源优势,地方高校通过其教育幅射功能,可以对地方传统民间工艺美术传承发挥直接的、有针对性的作用和影响,地方高校平面广告设计与地方民间工艺美术只有合作互补、相得益彰,才能促进彼此之间的良性互动和可持续发展。
[Abstract]:Drawing on the fine tradition of traditional folk arts and crafts in the teaching of graphic advertising design, it has been paid more and more attention. As an important part of the traditional folk arts and crafts, Chenzhou folk arts and crafts are gradually disappearing due to such reasons as region, economy and degree of attention. As colleges and universities in Chenzhou have responsibilities and obligations, Invite the local arts and crafts resources into the school, with the means of graphic advertising design to inherit and continue. Colleges and universities have the advantage of cultural resources. Through their educational radiation function, local colleges and universities can play a direct and targeted role and influence on the heritage of local traditional folk arts and crafts. In order to promote the positive interaction and sustainable development of local colleges and universities, only by cooperating with each other and complementing each other with local folk arts and crafts can the graphic advertising design of local universities and local folk arts and crafts be promoted.
【作者单位】：湘南学院美术与设计学院;湘南学院;
【基金】：国家级大学生研究性学习和创新性实验计划项目《郴州民间工艺美术融入现代平面广告设计的创新性研究》成果,(文号:教高司函〔2013〕45号,项目编号:201310545001)
【分类号】：J524.3-4;G642

【参考文献】