泾渭工业园建筑单体外部形象设计研究

发布时间：2018-05-24 00:28

本文选题：工业建筑 + 外部形象　；参考：《西安建筑科技大学》2013年硕士论文

【摘要】：工业建筑作为纷繁芜杂的建筑类型中的一种特殊建筑，长期以来，受经济条件及经营者、设计者思想认识等因素的影响，其设计常常仅满足工艺要求和结构要求，而忽略了其外部形象的重要性，这就导致了国内现代工业建筑“千厂一面”、乏味生硬的局面。目前，国家“十二五”规划对工业发展提出了明确的目标，工业建筑类型和数量也越来越多，工业建筑逐渐成为快速发展的城市形象的重要组成部分。同时，经济的提高和社会的发展使人们的审美情趣以及对工作环境舒适性的要求越来越高，企业竞争的加剧也使得企业要求工业建筑外部形象要具有一定的标识性和广告效益。然而，现在的工业建筑外部形象设计普遍存在着没有充分考虑城市形象的需要，忽略“人性化”的需求和无标识性等问题。因此，对工业建筑外部形象设计进行研究能够对我国现代工业建筑设计起到很好的借鉴和指导意义。本文通过对工业建筑外部形象特征历时演变过程的总结，分析了工业建筑随着时代、科技和社会的发展而产生的巨大变化。同时对工业建筑外部形象设计所遵循的原则和常用手法进行分析阐述，为泾渭工业园建筑单体外部形象的设计研究提供了理论基础和理论依据，使最终的设计成果能够更好的满足城市形象的需要；能够为人们营造舒适的工作环境；能够充分展示企业形象和地域文化。文章通过对泾渭工业园建筑单体外部形象设计过程及成果的研究，力图总结出适用中小型工业建筑单体外部形象设计的原则和方法，使其能够更好的与快速发展的城市环境相融合，满足人们使用的舒适性和审美情趣的需求，，同时使工业建筑外部形象具有一定的标识性，能够符合企业广告定位的要求，以期对我国现代工业建筑外部形象设计提供有益的借鉴和参考。
[Abstract]:Industrial architecture, as one of the complicated architectural types, has long been affected by economic conditions, operators, designers and other factors, its design often only meets the requirements of technology and structure. Ignoring the importance of its external image, this led to the domestic modern industrial building "thousands of factories", boring and stiff situation. At present, the national "12th Five-Year Plan" has put forward the clear goal to the industrial development, the industrial building type and the quantity also more and more, the industrial building gradually becomes the fast development city image important component. At the same time, with the improvement of economy and the development of society, people's aesthetic interest and the requirement of working environment comfort are more and more high. The aggravation of the enterprise competition also makes the enterprise request the industrial building exterior image to have the certain mark and the advertisement benefit. However, there are many problems in the exterior image design of industrial buildings, such as not fully considering the needs of city image, ignoring the need of "humanization" and unmarking. Therefore, the study on the external image design of industrial buildings can be a good reference and guidance for modern industrial architecture design in China. By summarizing the diachronic evolution of the external image characteristics of industrial buildings, this paper analyzes the great changes of industrial buildings with the development of times, science, technology and society. At the same time, the principles and common methods of external image design of industrial buildings are analyzed and expounded, which provides a theoretical basis and theoretical basis for the design and study of the external image of Jingwei Industrial Park. So that the final design results can better meet the needs of the city image; can create a comfortable working environment for people; can fully show the corporate image and regional culture. Through the research on the design process and achievement of the external image of the building monomer in Jingwei Industrial Park, this paper tries to sum up the principles and methods of the external image design for the medium and small industrial building. So that it can better integrate with the rapid development of the urban environment, meet the needs of comfort and aesthetic taste used by people, at the same time, make the external image of industrial buildings have a certain identity, can meet the requirements of advertising positioning. In order to provide a useful reference for the external image design of modern industrial buildings in China.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU27

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