色彩对比调和在广告设计中的应用浅析

发布时间：2018-05-25 01:22

本文选题：色彩对比调和 + 广告设计　；参考：《科技展望》2016年33期

【摘要】：广告属于瞬间艺术,可以发挥出有效传达信息进行宣传的作用,优秀的广告设计不仅可以让人对广告内容一目了然,同时可以吸引人的注意力,产生好的以及深刻的印象。因此,进行广告设计的时候,一般为了获得理想广告效果,可以将色彩对比调和应用到广告设计当中,从而增强广告说具有的表现力以及感染力。本文将对色彩对比调和在广告设计中的实际应用进行分析研究。
[Abstract]:Advertising belongs to the art of instant, can play an effective role in conveying information for propaganda, good advertising design can not only make people clear to the content of advertising, but also can attract people's attention, produce good and deep impression. Therefore, in order to achieve the ideal advertising effect, the color contrast can be applied to the advertising design, so as to enhance the expression and appeal of advertising theory. In this paper, the actual application of color contrast and harmony in advertising design will be analyzed and studied.
【作者单位】：河南省经济管理学校;
【分类号】：J524.3

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