基于反常态创意下的怪诞图形表现探究

发布时间：2018-05-26 03:09

本文选题：怪诞图形 + 极端反常态思维　；参考：《湖北工业大学》2010年硕士论文

【摘要】：一件设计作品中,创意是核心,是生命。创意是否具有超前意识,对于设计师来说是相当重要的,本文把基于反常态思维研究下的怪诞从常态视觉艺术研究中剥离开来,在中外怪诞的衍生和发展及文学和美学理论的基础上,认识极端反常态思维带给人们的另类快感和反思价值。作为中外艺术史上一个奇异而重要的审美范畴,“怪诞”既有着深厚的文化背景、悠久的历史传承、深刻的人性基础,也是推动中外艺术实现革命性变革的强大动力。但长期以来,对这一范畴的解析和探讨的缺失,使它往往被误读和曲解。本文试图从这一概念的渊源入手,研究它的产生、发展和流变过程,以凸显它在设计领域和其它视觉领域对人类精神文化的创造性贡献。本文后半部分使用大量的图形来帮助研究怪诞图形的视觉表现及其规律,了解怪诞图形在当代视觉艺术设计领域里广泛应用的意义和前景,并运用实际案例验证怪诞广告创意思维的接受反应和实际效果,让怪诞的原创性为多元化艺术设计注入新的活力。
[Abstract]:In a design work, creativity is the core and life. It is very important for designers whether creativity has a sense of leading. This paper separates the grotesque based on the study of abnormal thinking from the study of normal visual art. On the basis of the derivation and development of Chinese and foreign grotesque as well as the literary and aesthetic theories, we recognize the special pleasure and reflection value brought by extreme abnormal thinking. As a strange and important aesthetic category in the history of Chinese and foreign art, "grotesque" has a deep cultural background, a long historical heritage, a profound foundation of human nature, and is also a powerful driving force to promote the revolutionary change of Chinese and foreign art. However, for a long time, it is often misread and misinterpreted because of the lack of analysis and discussion of this category. Starting with the origin of this concept, this paper attempts to study its emergence, development and evolution process in order to highlight its creative contribution to human spirit and culture in the field of design and other visual fields. In the second half of this paper, a large number of graphics are used to help us to study the visual expression and its rules of grotesque graphics, and to understand the significance and prospect of the wide application of grotesque graphics in the field of contemporary visual art design. And use the actual case to verify the acceptance reaction and the actual effect of the creative thinking of grotesque advertisement, let the grotesque originality inject new vigor for the diversified artistic design.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524

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