广告学专业实务类课程教学创新——以《广告策划》本科教学为例

发布时间：2018-05-26 16:37

本文选题：广告学 + 专业　；参考：《青年记者》2013年09期

【摘要】：正《广告策划》是高校广告学专业基础课程中一门实践性非常强的课程,通常与《广告创意》、《广告文案》等一起被视作广告学专业实务类三大主干课程,有着明确的教学目的和培养目标。但是由于师资、课时、教学经费等条件的限制,教师不可能有足够的时间与精力将学生带到真实市场中实际运作,因此如何调整教学理念提高授课效果,如何通过教学方法与课程设计的优良组合去发现与锻炼学生,以适应新形势下对复合型广告人才的需求,就成了当前高校广告教学的重要议题。笔者从自身教学实践出发,提出一些建议与思考,与
[Abstract]:Advertising planning is a very practical course in the basic course of advertising major in colleges and universities. It is usually regarded as the three main courses of advertising professional practice together with "Advertising creativity" and "Advertising copy". There is a clear purpose of teaching and training goals. However, due to the limitations of teachers, class hours, teaching funds and other conditions, it is impossible for teachers to have enough time and energy to bring students to the real market to actually operate, so how to adjust the teaching concept to improve the teaching effect, How to find and train students through the excellent combination of teaching methods and course design to meet the needs of compound advertising talents under the new situation has become an important topic of advertising teaching in colleges and universities at present. The author puts forward some suggestions and thoughts from his own teaching practice.
【作者单位】：西南交通大学艺术与传播学院;
【分类号】：F713.8-4;G642

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