探索符号在招贴设计中的运用研究

发布时间：2018-05-27 12:02

本文选题：符号 + 招贴设计　；参考：《山西师范大学》2016年硕士论文

【摘要】：随着科技日新月异的发展招贴广告成为各个行业极大的需求品,同时伴随着人们对视觉需求的极大提升,招贴的收藏价值远远高于它的信息传播功能,现如今的招贴设计已经不是单一地信息传递工具。然而现代招贴设计为何能受到大众的青睐,是因为招贴设计中最重要的部分符号,它的趣味盎然的创意设计让广告招贴的意义更具有价值。符号在招贴设计中是信息传递和视觉导向的重要表达方式,由此可见符号作为招贴的一部分必然有其重要的研究价值。本文通过文献资料法和逻辑分析法将招贴符号作为研究重点探析符号的运用价值,在文章第一部分通过对符号和招贴的概念及发展溯源进行阐述,详细的分析了符号和招贴的发展过程。第二部分主要是通过对招贴中的符号元素进行分析,了解招贴符号的构成要素及其特征;图形作为招贴符号的一种视觉要素,它占据着一定的空间量和信息量,有效的突出设计理念和激发观众的兴趣;色彩的表达是悄然无息的,在你没有阅读文字内容时它已经吸引了读者的眼球,它用另一种独特的方式传达着某些信息,给读者留下深刻的遐想空间;招贴中文字要素的表达不像图案符号那样给人直观的感受,也不想色彩那样显眼,而是一种含蓄的表达方式。作为符号的三种独特的表达要素,它们为招贴的表达形式提供了更多的选择。第三部分主要对符号在招贴中的运用案例进行了解分析。怎样把符号运用的合适而恰当,怎样通过多种表现手法将作品体现的更精致。作者通过符号与符号之家的完美结合,为画面增添了诸多意想不到的意境。同时,通过对招贴符号的探析希望能够给当代招贴设计实践提供一些可行性的引导。
[Abstract]:With the rapid development of science and technology, poster advertising has become a great demand in various industries, and with the great improvement of people's visual needs, the value of poster collection is far higher than its information dissemination function. Today's poster design is no longer a single messaging tool. However, why the modern poster design is popular is because the most important part of the poster design symbol, its interesting creative design makes the significance of advertising poster more valuable. Symbol is an important expression of information transmission and visual orientation in poster design. It can be seen that symbol as a part of poster must have its important research value. In the first part of the article, the author discusses the application value of the sign through the method of literature and logic analysis. In the first part of the article, the author expounds the concept and development of the sign and poster. The development process of symbol and poster is analyzed in detail. The second part is mainly through the analysis of the sign elements in the poster, understand the composition of the poster symbol and its characteristics; graphics as a visual element of the poster symbol, it occupies a certain amount of space and information, Effectively highlighting design ideas and arousing the interest of the audience; the expression of color is silent, and when you do not read the text, it has attracted the attention of the reader, it conveys certain information in another unique way. It leaves a deep reverie space for the reader; the expression of the text elements in the poster is not as intuitive as the pattern symbol nor so conspicuous as the color, but an implicit way of expression. As three unique expression elements of symbols, they provide more choices for the form of poster expression. The third part of the use of signs in the poster case to understand and analyze. How to use the appropriate and appropriate symbols, how to reflect the works through a variety of more refined. Through the perfect combination of symbol and symbol house, the author adds a lot of unexpected artistic conception to the picture. At the same time, we hope to provide some feasible guidance for contemporary poster design practice through the analysis of poster symbols.
【学位授予单位】：山西师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J524.3

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