插画艺术在商业中的运用研究

发布时间：2018-05-27 21:43

本文选题：插画 + 书籍插画　；参考：《苏州大学》2007年硕士论文

【摘要】： 插画作为一种艺术形式,今天已经普遍用于现代设计领域的各个方面,成为了现代视觉艺术发展的一个闪亮点。插画艺术也已经在书籍之外找到了与商业结合,进行艺术化表现的更加广阔的生存空间。在现代设计领域中,商业插画作为插画艺术发展的必然产物,具有很强的表现意味,影响着大众的审美、生活,插画艺术为经济的发展起到了推波助澜的作用,同时经济的发展也为插画艺术的发展提供了舞台。在如今这个视觉艺术时代,商业与艺术相互依赖和彼此渗透,人们开始更多的关注和了解插画在市场经济中的作用。商业插画是广告传播与视觉传达中的一种特殊的表现形式,是现代插画艺术的一个分支,同时也是现代商业活动的一个重要组成部分。本文试图在前人探索的基础上,着眼于插画艺术在商业中发展的需要,通过对插画艺术的发展历史及现状的分析,重点研究书籍插画、数码插画、广告插画这三种在商业领域中运用最多、最成熟的插画方式,对它们进行理论上的梳理和研究,希望对中国商业插画艺术发展趋势的研究起到积极的作用,提供有针对性的理论参考。
[Abstract]:Illustration, as an art form, has been widely used in all aspects of modern design today, and has become a shining spot in the development of modern visual art. Illustration art has also found a more extensive living space for artistic expression in combination with business outside of books. In the field of modern design, commercial illustration, as an inevitable product of the development of illustration art, has a strong expressive meaning, which affects the aesthetic and life of the public. At the same time, economic development also provides a stage for the development of illustration art. In this visual art era, business and art depend on each other and permeate each other. People begin to pay more attention and understand the role of illustrations in market economy. Commercial illustration is a special form of advertising communication and visual communication. It is a branch of modern illustration art and an important part of modern commercial activities. On the basis of the previous exploration, this paper attempts to focus on the needs of the development of illustration art in commerce, through the analysis of the history and current situation of the development of illustration art, focusing on book illustration, digital illustration, Advertising illustrations are the three most widely used and mature illustrations in the commercial field. They are theoretically combed and studied in the hope of playing a positive role in the research of the development trend of Chinese commercial illustration art. To provide a targeted theoretical reference.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J218.5

【引证文献】